Dr. Pepper Case Analysis Essay - 2856 Words

I. Define the Problem Central Problem Dr Pepper Snapple faced problems deciding whether the company should enter into the energy drink market. The energy drink market is a high growth and high-margin business. Recent rise in such functional drinks has Dr Pepper wanting to tap into this fast growing market. Dr. Pepper is one of the only major domestic carbonated soft drink companies that have not introduced a line of energy drinks. The challenge Dr Pepper Snapple faces is what would be the best way for it to market a new energy drink product. The company simply does not have the income to compete in advertising against Red Bull. Sub Problem Dr Pepper is indecisive about what market it wants to target. The energy drink†¦show more content†¦There are some female consumers, but the male outnumbers them. Males were estimated to account for about 70 percent of energy beverage consumption. Future customers will be in the age range of 34 to 54, both male and female. Some other demographics are athletes and roc k stars which were targeted by the Rockstar brand. Consumers’ Perception Consumers’ perception of the energy drink is positive being that they have proved to provide a great deal of energy. The drinks actually boost energy and increase alertness. Dr Pepper Snapple being the third largest soft drink company positioned in United States, Canada, and Mexico. Dr Pepper Snapple has some of the leading soft drinks with 7 Up, AW Root Beer to name a few. So it is no stranger to the consumer market. The company has strong customer relationships with some of the largest bottlers and distributors. Dr Pepper Snapple is affiliated with major retailers such as Wal-Mart, Safeway, Kroger, and Target. Major Influences on Consumers The pricing in the energy drink market is low and competitive, with the suggested retail price of about two dollars per single serve package. There was a decline in the price of the energy drink from 2001 to 2006. Attributes such as, larger packages, multi-packs, and increasing availability in supermarkets and other stores caused the prices to decline. The ratings of such energy drink are relatively high and users are generally loyal to a certainShow MoreRelatedDr. Pepper Case Analysis3187 Words   |  13 PagesDr. Pepper Company I. Case Summary From being a practically unknown soft drink company to now being one of the highest performing of the 1000 largest manufacturing firms, Dr. Pepper has evolved to become an international beverage organization. Dr. Pepper began its roots back in 1880, in Waco, Texas, when a young soda jerk invented a soft drink which he named after his father-in-law (Dr. Pepper). Robert Lazenby began to market the drink on commercial basis in 1885, and it was not until 1922 thatRead MoreDr Pepper Snapple case analysis1077 Words   |  5 Pagesï » ¿TEXAS AM UNIVERSITY CORPUS CHRISTI Case 1 Dr Pepper-Snapple Inc: Energy Drinks MKTG 5320 Wesley Gordon Introduction In the ever changing world of customer needs and expectations Dr Pepper-Snapple was faced with an increased customer focus on energy drinks. This area, when exploited correctly, is a high growth and high margin beverage business. In early September 2007, Andrew Baker had his marching orders. He emerged out a long discussion about entering the energy drink businessRead MoreDr. Pepper/ 7up Case Analysis1436 Words   |  6 PagesDr. Pepper/ 7up Case Analysis MKTG 610 Online December 4, 2011 Introduction: Doctors recommend that to stay healthy one should consume about 8-9 cups of fluid a day but in todays world most of those fluid are consumed in form of soft drinks. According to 2000 census â€Å" Americans consumed 53 gallons of soft drinks per person compared with about 47 gallon in 1990† generating about $60.3 billion in sales (Kerin amp; Peterson, 2011). Soft drink industry is controlled by three large companiesRead MoreDr. Pepper/Seven Up Case Analysis1651 Words   |  7 PagesCase Recap Dr. Pepper/Seven Up, Inc. is the company which produces the brand Squirt. â€Å"Squirt is a caffeine-free, low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.† (Kerin and Peterson, 2010) Kate Cox, the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising andRead MoreDr Pepper/7up, Inc. Squirt Brand: Case Analysis1229 Words   |  5 PagesCase Recap This case describes the various aspects of carbonated soft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency, Foote, Cone Belding. The case also focuses on the entire industry structure and the marketing techniques used by the various leading companies so the Squirt’s annual advertisingRead MoreCase: Dr Pepper Snapple Group, Inc.: Energy Beverages807 Words   |  4 PagesCase: Dr Pepper Snapple Group, Inc.: Energy Beverages Texas Aamp;M Corpus Christi Marketing Management MKTG-5320 Case: Dr Pepper Snapple Group, Inc.: Energy Beverages Introduction Dr Pepper Snapple Group, Inc. decided in September of 2007 to explore the profitability of expanding into the energy beverage market. Dr Pepper Snapple Group, Inc. is a major competitor in the flavored carbonated soft drink (CSD) market, and also has a strong presence in the non-CSD market. The energy beverageRead MoreThe Carbonated Soft Drink Industry1361 Words   |  6 PagesDr. Pepper/Seven Up, Inc. Squirt Brand. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. How would you characterize the carbonated soft drink industry in the United States? The soft drink industry is one of the most highly profitable industries in the USA. Also, the competitive market is a very large market. Americans consumed about 53 gallons of soft drinks per person a year in 2000 by $ 60.3 billion!! Comparing with the market in 1990, since it was 47 gallonsRead MoreDr Pepper Snapple Case1412 Words   |  6 PagesCase Summary In early September 2007, Andrew Barker emerged from a lengthy discussion on the energy beverage market in the United States. As a brand manager for Snapple beverages at the Dr Pepper Snapple Group, Inc., he was charged with assessing whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. Dr Pepper Snapple Group, Inc. was the only major domestic nonalcoholic beverage company in the UnitedRead MorePepsiCo Case Study1286 Words   |  5 PagesSection One. Overview of the case: On January 24, 1986, PepsiCo revealed that they had a plan to purchase the Seven-Up Company from Phillip Morris Companies, Inc. for $380 million. A month later this huge acquisition led to the Coca-Cola company proclaiming that they intended to purchase the Dr. Pepper Company for $470 million. During this time Coca-Cola was the leader in the soft drink market and held the largest market share of thirty eight percent (38.6% in 1986 to be exact). In comparison PepsiRead MoreDr Pepper/7 Up, Inc Squirt Brand Case1652 Words   |  7 PagesDr Pepper/7Up, Inc. Squirt Brand Case Analysis SOFT DRINK INDUSTRY The soft drink industry in the United States is a highly profitably, but competitive market. In 2000, carbonated soft drink retail sales were estimated $60.3 billion, however, soft drink consumption growth has slowed in recent years. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the U.S. They are the Coca Cola Company with 44.1% market share, The Pepsi-Cola Company

The Aspects Of Roman Life Regarding Music - 1289 Words

The feelings that the Ancient Romans had towards music could be described as ambivalent. They admired it and at the same time, they condemned it. Music, nevertheless, played a role in Roman society that, as time passed, became less and less important to the Romans. As a result, much of the information about music in Ancient Rome has been lost in time. However what has been discovered about this topic is quite fascinating, in spite of what it is lacking. The subsequent paragraphs will explain some of the aspects of Roman life regarding music. This includes the history of music in Ancient Rome, the instruments that the Romans played, the uses of music in their society and the impact that music in Rome has had on the music of today. The Romans were not the most innovative of ancient cultures when it came to music, as it wasn’t held to the same importance in Rome as it was in other cultures. Regardless, the Romans did very much enjoy music and admire its use in other cultures. And so, instead of creating a Roman version of music, they borrowed the musical instruments and musical theory from those other cultures. One of them was Etruscans. Though the fact that the Etruscans had an impact on music in Rome is known, the magnitude of that impact is unknown, but instruments used in Roman life such as the tuba and the cornu are believed to have been borrowed from the Etruscans. However, it was the Greeks that had the greatest influence on Roman music. A multitude of instruments usedShow MoreRelatedPostmodernism Versace1781 Words   |  7 Pagesexpress development of the society through embracing postmodernism. Developments in the fashion industry offer options regarding styles, image and clothing through rejecting the options presented in modernism. This paper discusses Versace designs and their relationship to postmodernism. Postmodernism Postmodernism refers to a broad term used to explain movements in philosophy, art, music and critical theory. Postmodernism is viewed as a reaction to the pioneering modernist movement. In literature andRead MoreSocial Class During Ancient Roman Music1769 Words   |  8 PagesSocial Class in Ancient Roman Music What was social classes impact on the evolution of music in Ancient Rome? That is an important question because it parallels how music in modern day, mostly American, society has progressed. Similar to Rock and Roll being taken from the Blues(History), the Romans took all of their musical knowledge from the areas the empire conquered. The Roman empire was alive from 146 BCE-395 CE, the empire covered most of modern day Europe, and small parts of North Africa,Read More Greek Education v.s Roman Education Essay examples6135 Words   |  25 PagesRome nbsp;nbsp;nbsp;nbsp;nbsp;Many qualities of the Ancient Roman civilization were undoubtedly borrowed from their predecessors of the Greek culture (Bonner 1). Roman education, however, is only a reflection of the Greek education system. Ancient Roman education tactics differ from the education methods used by Ancient Greek instruction. Nevertheless, these two different approaches contain many similarities. Although the Romans made an effort to reproduce the style of education maintained byRead MoreGreek Education V.S Roman Education6248 Words   |  25 PagesAncient Greece vs. Ancient Rome Many qualities of the Ancient Roman civilization were undoubtedly borrowed from their predecessors of the Greek culture (Bonner 1). Roman education, however, is only a reflection of the Greek education system. Ancient Roman education tactics differ from the education methods used by Ancient Greek instruction. Nevertheless, these two different approaches contain many similarities. Although the Romans made an effort to reproduce the style of education maintained byRead MoreThe Country Of Israel1177 Words   |  5 Pagespopulation. Jews all around the world have brought their cultural and religious tradition with them. Israel is the only country in the world where life revolves around the hebrew calendar and the official day of rest is Saturday, the Jewish Sabbath. Israel’s Arab minority has also left its imprint on Israeli culture. Music from all traditions is major cultural aspect. Israeli dance companies such as Bat Dor and Batsheva are acclaimed and traditional dances ar e features at celebrations and ceremonies suchRead MoreThe Spiritual Discipline Of Practicing The Presence851 Words   |  4 Pages‘to develop a continual openness and awareness of Christ’s presence living in oneself’. It involves turning your mind to a Christward direction, constantly being thankful and doing everything for God. This reflective essay will cover numerous aspects of the spiritual discipline of practicing the presence, including my original understanding, a significant Christian historical figure, and denomination comparison. Furthermore, different personal experiences of practising the presence, specificallyRead MoreEssay on Violent Video Games: Dangerous Entertainment1153 Words   |  5 PagesViolent Video Games: Dangerous Entertainment Since the beginning of organized society, entertainment has always been an aspect closely tied with human nature. From the times of ancient empires, such as the Romans and Greeks, humans have used entertainment as an outlet to escape the harsh reality of everyday life. Although in those times, entertainment was considered duels to the death with animals and other humans opposed to the censored reality shows and formulaic movies we have today. HoweverRead MoreStreet Art: Crime or Art?1517 Words   |  7 Pagesis Street Art? Street art is arguably classed as Urban Art and also known as Contemporary Art. This form of Art represents the voice of the lower class in debate with the political class, they express themselves with sprays on plaster and endure A life spent scribbling in books scrambling over walls and fences, scrawling on any available surface. It is today accepted by designers and artists who also are influenced by these contemporary visualised forms, this form of contemporary art has changedRead MoreThe Authors Conclude With A Few Rehashing Comments Related1658 Words   |  7 Pagesarticle review and reflection will stimulate and encourage you to do so. Everyone sees these subjects in so many different ways that there will never be a well-defined and accepted way of understanding how to intertwine it into sport psychology (or life, in general) without offending someone or appearing to be discriminating. Even within the constructs of a particular religion, one can offend another by a simple misunderstanding. I recently saw someone post on Facebook a graphic picture of whatRead MoreThe Unique Lifestyle in the Roaring Twenties1101 Words   |  4 Pagespaced life, and prosperity for most Americans. Many more people and families were living in cities, and more urban areas rather than rural. For the first time, the roles of men and women were more equal than ever before in the household, as well as the work force. The economic prosperity in families gave more time to sit back and take advantage of the new technologies, and media in the period. Individuals had more leisure time and the opportunity to explore their own interests in books , music, movies

Southern Luzon State Free Essays

APPENDIX A Questionnaire Republic of the Philippines SOUTHERN LUZON STATE UNIVERSITY Gumaca Campus Gumaca, Quezon Software Acceptability and Features| Rating| | 1| 2| 3| 4| A. Functionality of the Propose System| | | | | 1. The system can accept organized data| | | | | 2. We will write a custom essay sample on Southern Luzon State or any similar topic only for you Order Now The system has the ability to be used by the admin, manager and user| | | | | 3. The system operates in real time| | | | | 4. The system prevents unauthorized person to use the system| | | | | 5. The system is capable of communicating with other system| | | | | B. Usability of the Propose System| | | | | 1. The system can be learned easily| | | | | . The admin can manage through the system| | | | | 3. The system’s function can easily be determined by the user| | | | | 4. The system can be used even if the users don’t have technical expertise| | | | | 5. The system can saves time using it| | | | | C. Reliability of the Proposed System| | | | | 1. The system has the ability to resume works and restore lost data when failure occurs. | | | | | 2. The system runs properly| | | | | 3. The system warned or alerts the user if there are errors| | | | | 4. The system’s faults in the software can be eliminated over time| | | | | 5. The system can maintain its functions even after failure| | | | | D. Efficiency of the Proposed System| | | | | 1. The system can utilize system resources efficiently| | | | | 2. The system responds to user command easily| | | | | 3. The system can process data rapidly| | | | | 4. The system utilizes IT equipment information effectively| | | | | 5. The system loads in a short period of time| | | | | E. Portability of the Proposed System| | | | | 1. The system can be deployed by other operating system| | | | | 2. The system can be accessed easily| | | | | 3. The software complies with portability standard| | | | | 4. The software can be alternative to other enrolment system| | | | | 5. The user can use the system anytime| | | | | APPENDIX B The design of Southern Luzon State University to be improved APPENDIX C The Proposed Design for the Data Base of The Administrator during encoding of teachers and students. APPENDIX D The proposed design for student to log in for Online Grades Inquiry. Not yet registered? Email us at slsugumaca@yahoo. com or visit us at School Registrars Office. Southern Luzon State University Gumaca campus How to cite Southern Luzon State, Essay examples

A New England Nun by Mary E. WIlkins Essay Example For Students

A New England Nun by Mary E. WIlkins Essay In A New England Nun, Mary E. Wilkins Freeman depicts the life of the classic New England spinster. The image of a spinster is of an old maid; a woman never married waiting for a man. The woman waiting to be married is restricted in her life. She does chores and receives education to make her more desirable as a wife. This leads to the allegories used in this short story. The protagonist life paralleled both of her pets lives, her dog Caesars and that of her little yellow canary. Both comparisons are of restriction and fear of freedom. The animals and the woman of this story are irreversible tamed by their captivity, and no longer crave freedom. Ideas of sin guilt and atonement are also present between the woman and the dog. These images typify nineteenth century beliefs of women and their place in society. This story of Louisa Ellis is an allegory for woman, and uses the levels of allegory ironically. The stories of the dog and the bird layer the theme to help represent Louisas life, who in turn represents the Eighteenth century woman of society. Louisas animals and their relationship to her suitor are further links between her and her pets. The suitor brings out different traits than the norm in both the animals and the woman of this story. The mans influence is seen as disruptive. Man is seen as a threat to the serenity and security of a spinsters life. Imagery put forth by this story, and by stereotypes of the day is of the new England spinster. Women who were not married yet, lived a life of chores and piousness. They learned their domestic chores and other things that would make them presentable as a wife. They did gardening work, read literature, mended clothing and the sort. These women were dependent on men to come and take them, to change their lives. Those who were not chosen were called old maids or spinsters. They typically were wealthy enough not work, so they lived a singular existence at their homes. Their homes became prisons. Leaving the home was possible but there was nothing out of their home environment, so they were left with no other choice but to lead their domestic life. The routine of their domestic chores became a part of their essence leading to the almost manic neatness of Louisas home. Louisa was upset by Joe Dagget when he disturbs her autograph book and her gift book. She has a specific placement of the books. Joe transposes the order when he finished looking at them. This annoys her greatly, so she returns the books to their original order as if was compulsive. The order of her house like the structure of her life gave Louisa a sense of security. She becomes nervous if not angry when Joe later knocks over her work basket. The order of her house is so compulsively exact that she feels the need to remove his tracks from the rug. Joe Dagget and Louisa Ellis were engaged for over fourteen years. He went to Australia to make his fortune, while Louisa waited patiently for Joes return. While Joe was away her mother and brother both died leaving her alone. She became used to solitude and even grew fond of it. When Joe returned he disturbed her life, just as he disturbed her work basket. Louisas dog Caesar was chained up in the yard. He lived a lonely existence with only his dog house and a couple feet of chain in his world. Caesar was a prisoner of his home as Louisa was a prisoner to hers. The dog became accustomed to solitude and would not know any other way of existence. Joe came back after fourteen years to take Louisa away from her prison, but also would have freed the dog. .u9633c6addf4f8675cb662b075d4bbaac , .u9633c6addf4f8675cb662b075d4bbaac .postImageUrl , .u9633c6addf4f8675cb662b075d4bbaac .centered-text-area { min-height: 80px; position: relative; } .u9633c6addf4f8675cb662b075d4bbaac , .u9633c6addf4f8675cb662b075d4bbaac:hover , .u9633c6addf4f8675cb662b075d4bbaac:visited , .u9633c6addf4f8675cb662b075d4bbaac:active { border:0!important; } .u9633c6addf4f8675cb662b075d4bbaac .clearfix:after { content: ""; display: table; clear: both; } .u9633c6addf4f8675cb662b075d4bbaac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9633c6addf4f8675cb662b075d4bbaac:active , .u9633c6addf4f8675cb662b075d4bbaac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9633c6addf4f8675cb662b075d4bbaac .centered-text-area { width: 100%; position: relative ; } .u9633c6addf4f8675cb662b075d4bbaac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9633c6addf4f8675cb662b075d4bbaac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9633c6addf4f8675cb662b075d4bbaac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9633c6addf4f8675cb662b075d4bbaac:hover .ctaButton { background-color: #34495E!important; } .u9633c6addf4f8675cb662b075d4bbaac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9633c6addf4f8675cb662b075d4bbaac .u9633c6addf4f8675cb662b075d4bbaac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9633c6addf4f8675cb662b075d4bbaac:after { content: ""; display: block; clear: both; } READ: Theme Analysis of The Cask of Amontillado EssayJoe said . . . and its down- right cruel to keep him tied up there. Someday Im going to take him out. Louisa objects to this fearing the animal nature of the dog that had laid dormantly for fourteen years. Around the same time as Louisa and Joe became engaged, Caesar bit one of the Elliss neighbors. He bit the man leaving teeth impressions in the neighbors hand. This man demanded that either the dog be destroyed or to remain tied up. Louisas brother built the dog house for Caesar, and that is where he has remained since. Caesar in reality was good natured but committed one transgression. He paid for his actions for the rest of his life. The dog after the incident never barked loudly, almost out of guilt. Louisa also had a transgression fourteen years before the time of this narrative. She had a lover. According to the narrative Joe Dagget was Louisas first lover. In a way she became tied to her home as Caesar is chained to his dog house for her sin. She waited fourteen years, possibly out of a guilty sense of obligation to her first lover. Both She and Caesar lived a quiet and serene life that would be turned upside down with the impending marriage. Both would have their ways of life radically changed. Lousia feared her passion; she feared the setting loose of her passion. Louisa worried that once floodgates were opened, they could not be closed. She transposed this fear upon the dogs wildness. Louisa feared that if the dog was to be set loose, that he would go on a rampage and attack the whole town. She pictured to herself Caesar on the rampage though the quiet town and unguarded village. She saw innocent children bleeding in his path. The dog was old and was not capable of such an act. Joe Dagget recognized this, leading to his desire to free the dog. Louisa on the other hand may have still been able to have passion that led to irrational fears of letting loose, the dog or herself. Out of fear that the dog would go mad, Louisa would not let the dog taste of flesh, only corn meal. She feared that the taste of flesh would bring out the animal in the dog. Over the fourteen years she kept herself celibate to keep her own passion recessed. Louisa could also be compared to her little yellow canary. The songbird in a cage, is a commonly used literary device. It described the position of women who had sufficient economic status not to work. They like the birds were objects of beauty that were shown. Both were performers who were forced to live in cages, Louisa performed for Joe and society and the bird performed for Louisa. One difference between the two is, that Louisas cage had a garden. The bird had to sing and the woman had to act with grace. The canary reacted to Joes entering the house in a way that is akin to Louisas emotions. He seemed to fill the whole room. A little yellow canary that had been asleep in its green cage at the south window woke up and fluttered wildly, beating its little yellow wings against the wires. He always did so when Joe Dagget came into the room. This passage shows though the bird, the feelings of anxiety she had over the impending marriage. She has a claustrophobic feeling of Joe invading her space as shown by the comment on how he fills the entire room. The canary lays in dormant peace until disturbed by the entrance by Joe. Louisa in the fourteen years of waiting came into her own. She was accustomed to her space and Joe took up too much of this precious space. He would throw chaos into her rigidly ordered world. She was the queen of her home and did not want to share control with Joes mother. .u3b3e089c92c1ef5f0526953470019405 , .u3b3e089c92c1ef5f0526953470019405 .postImageUrl , .u3b3e089c92c1ef5f0526953470019405 .centered-text-area { min-height: 80px; position: relative; } .u3b3e089c92c1ef5f0526953470019405 , .u3b3e089c92c1ef5f0526953470019405:hover , .u3b3e089c92c1ef5f0526953470019405:visited , .u3b3e089c92c1ef5f0526953470019405:active { border:0!important; } .u3b3e089c92c1ef5f0526953470019405 .clearfix:after { content: ""; display: table; clear: both; } .u3b3e089c92c1ef5f0526953470019405 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3b3e089c92c1ef5f0526953470019405:active , .u3b3e089c92c1ef5f0526953470019405:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3b3e089c92c1ef5f0526953470019405 .centered-text-area { width: 100%; position: relative ; } .u3b3e089c92c1ef5f0526953470019405 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3b3e089c92c1ef5f0526953470019405 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3b3e089c92c1ef5f0526953470019405 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3b3e089c92c1ef5f0526953470019405:hover .ctaButton { background-color: #34495E!important; } .u3b3e089c92c1ef5f0526953470019405 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3b3e089c92c1ef5f0526953470019405 .u3b3e089c92c1ef5f0526953470019405-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3b3e089c92c1ef5f0526953470019405:after { content: ""; display: block; clear: both; } READ: Red Dragon by Thomas Harris EssayWhen married they would have moved into Joes house with his mother. Louisa would give up her solitude and her control, both of which she feared. The restrictions of her life kept her passions in, and she did not want to change this. Much as she would not let the bird free from its cage to fly free. The bird if freed, never could be returned to the cage. Louisa thought, if she were let out of her proverbial cage she would never again be able to enjoy its security. When Louisa overheard Joe and Lily Dyer, she had an excuse to break off the marriage. Though she wanted to marry, she subconsciously wanted a way out of the wedding. She did not want to unchain the dog or move from the peace and security of her spinster life. The solitude of her life brought her contentment. She did not want her cage rattled. The canary did not want the mans disturbance, showing Louisas feelings Now the little canary might turn itself into a peaceful yellow ball night after night, and have no need to wake and flutter with wild terror against its bars. The years, fourteen to be exact, tamed Louisa. She liked her life; she came to enjoy serenity. Louisa like any tamed animal grows accustomed to their situation. The dog Caesar would probably not know what to do with himself if he were set loose. Louisa similarly would not know how to adjust to married life, after such a long period of isolation. Joe would be a disruption to her organized life. Louisa gave up her birthright, a birthright to a promise of marriage. This did not matter for she had found another. Serenity and placid narrowness had become her birthright. To complete the allegory, once an animal is tamed there is no going back. Louisa Ellis was tamed; she was set in her ways. Her emotions and feelings were visualized though Caesar the dog and the little yellow canary. The bird fluttered when she felt disturbed, it also showed her anxiety toward Joe. The dog exemplified her domestication. Caesars lack of a bark and lethargy represents her need for serenity. The dog does not fight his chain but accepts it. Louisa accepted her chain, her life of waiting. She had accepted it to such an extent that she felt safe with it. When the wait was over, but she did not want to lose the security of the life she had.

Liberty and Nation

Compare and Contrast Essay Sample on Adaptations of the Original Book

Compare and Contrast Essay Sample on Adaptations of the Original Book Basics of Compare and Contrast Essay Paper One of the most common types of essays that students meet during the learning process is comparison and contrast essay. Like any other types of essay, compare and contrast essay has some rules and instructions for writing. By following these instructions, anyone can write a quality essay without much difficulty. So, the main features of this type of essay are: Clarity and structure; The presence of two objects of comparison within the same category; Clearing of similar and opposite features of compared objects; Logical narration; A detached judgment of an anonymous author about the objects of comparison. To write the correct comparison and contrast essay, one must organize the workflow and follow this algorithm: Determine the nature of the essay: comparison, contrasts, or both. Set a goal to help write a logical compare and contrast essay example. Select comparison objects on which the essay will be based. For the essay to be logically justified, it is necessary to choose objects from one category, time segment or sphere of functioning. Write a clear thesis that will determine the nature of the future essay. Compose an outline of a future compare and contrast essay sample. This stage will help to structure the essay, as well as highlight the basic thoughts and ideas that need to be revealed in the essay. To use words and phrases typical for this type of essay, such as: on the contrary, on the other hand, however, otherwise, whereas, still, as well as, both, like, in common with, likewise, also, and yet. Follow the rules of the correlation of form and content when writing an essay, for competent disclosure of the topic of work. The Sample of Compare and Contrast Essay ‘Solaris’ Since the beginning of the era of literary adaptation critics and readers all over the world argue whether screen version of popular books may become an alternative to reading. These claims especially concern books that were made into a film several times and, as a result, the variety of interpretations has appeared. One example is Stanislaw Lem’s novel â€Å"Solaris† written in 1961, which has two most famous adaptations by Andrei Tarkovsky, and by Steven Soderbergh. The comparison of these adaptations illustrates how different directors understand the author’s main idea presented in the novel, and how the difference between the ways of adaptation affects the viewers’ perception of â€Å"Solaris† in both cases. The first thing that catches the eye when comparing the film version and the original book is accordance between the content of the film and the book on which the film was shot. In the case of Solaris, one can note the predominance of free interpretation of Lem’s idea both in the film adaptation by Andrei Tarkovsky and by Steven Soderbergh. Thus, in the film adaptation by Andrei Tarkovsky, the primary emphasis was placed on the moral aspect of the novel, which, in turn, almost negated the sci-fi character of Stanislaw Lem’s novel. Lem himself was extremely surprised by Tarkovsky’s interpretation and recognized it instead not as a screen version of his book, but as an original independent work. At the same time, the other novel details, such as a plotline, and the names of characters, remained almost unchanged in the film adaptation by Tarkovsky. The director used in his script virtually authentic replicas from Lem’s â€Å"Solaris,† which allowed him to create a film version that was as close as possible to the original in content. On the other hand, despite the apparent predominance of sci-fi themes in the film adaptation of Steven Soderbergh, the director made some deviations from the original, which, in turn, led to the change in the general nature of his work. For example, Soderbergh changed some character names like Rheyas instead of Harey, as well as created additional turns of the plot that were not in Le Solars Solaris as killing Snaut with his double, Rheyas pregnancy, Kelvin and Rheyas return to Earth. Thus, the film adaptation of Soderbergh is significantly different from Lem’s original intention but retains the plotline presented in the novel. The second peculiarity that should be made clear when comparing a literary work and its film adaptation is the embodiment of the original message of the author to the reader. Therefore, the critics have to decide whether the director succeeded in transmitting it without modification. It can be said that both Tarkovsky’s and Soderbergh’s film versions just partially correspond to the message laid by Lem in his novel. Thus, one of the main Lem’ ideas described in Solaris is the idea of establishing contact with another mind to which a person aspires, but often mistakenly searches for it not in another person, but the extraterrestrial civilizations. In the film adaptation by Tarkovsky, this idea stands like a leitmotif, embedded in the mouth of Academician Snaut: Man needs a man. At the same time, Tarkovsky deepens the subject of a person’s moral and ethical choice, raising the question of the human conscience. This motive presents Lem’s novel too. How ever, the author gives it much less attention than Tarkovsky. On the other hand, in Steven Soderberghs film adaptation, the idea of contact is represented rather weakly, giving way to the problem of human relations and mutual forgiveness. The plot of the film develops mainly on Earth, the main characters reflect on their past and try to find answers to questions that remained unresolved earlier. Moreover, the interpretation of Soderbergh significantly deviates from the original Lem’s intention. It can be assumed that the director focused his attention precisely on the aspect of human relations and transferred the action to Earth to evoke sympathy from the viewer and to make Lems story closer to a wide audience. Thus, the film adaptations made by Andrei Tarkovsky and Steven Soderbergh differ significantly from each other, despite the general plot underlying their adaptations. While Tarkovsky seeks to preserve the general mood of Lem’s novel and to focus the viewers attention on the moral and ethical problems of the story, Soderbergh creates a film that is most adapted to the modern viewer, exposing the central issues of human relationships. It can be said that both of the screen versions are not an exact retelling of Stanislaw Lem’s Solaris, but rather the independent works based on the existing plot. A comparison of the book and the two existing screen versions shows the significant role played by the directors’ personalities, their understanding of the original Lem’s idea, and the final purpose of their screen version of Stanislaw Lem’s novel â€Å"Solaris.† Post-writing Tips The above compare and contrast essay example can be used to familiarize oneself with the practical application of the norms and rules for writing a comparison and contrasting essay. This Ã' ompare and contrast essay sample includes both a comparison and an opposition, which often happens in this type of essay. The example shows the main elements of the form and content typical for this type of essay. First, it should be noted that the above-presented essay has a clear structure, due to the main purpose of the essay. The essay begins with an introduction, which is 15% of the total length of the work. The introduction tells the readers what the essay will be about, giving a general assessment of the problem revealed in the essay. The thesis, placed at the end of the introduction, reflects the key idea of the entire essay and is the link between the introduction and the main part of the work. The thesis is one of the most important parts of the work; therefore, when writing one, it is necessary to formulate a thought or problem that needs to be revealed in an essay. In the process of writing the introduction, one should avoid appeals, rhetorical questions or introducing quotations, since this part of the work, just like the conclusions, must be generalized. Second, the main part of the essay covers the topic indicated in the thesis and is subordinated to a certain structure. Thus, the comparison and opposition of objects are conventionally divided into two stages. The latter, in turn, consists of two paragraphs each. Such structuring of the work allows building a logical narration, as well as consistently providing examples and revealing the theme of the essay. Nevertheless, there are different schemes for constructing the main part of the essay, which the writer can choose depending on the offline essay and its main theme. The central condition is the logical presentation of the material and the structure of the type of the essay. The essay ends with conclusions that summarize the main points disclosed in the essay and confirm that the topic outlined in the thesis was disclosed during the writing of the work. The conclusions do not contain any new information but are summing up and combining the main ideas presented in the essay. Since in the above example the basic norms and rules regarding the structure and content of the comparison and comparison essay are observed, I hope that this work will be useful to students and writers when working on this type of essay, as well as help to understand the issues that may arise in the process of work.

Coca Cola Company and its Product Modifying Method to meet FDA Essay

Coca Cola Company and its Product Modifying Method to meet FDA standards - Essay Example With consumers worldwide becoming more and more cautious and watchful about their health, they are choosing to eat healthy and preferably live a healthy life. This follows the fact that deadly diseases such as cancer are on the rise and experts point out that these diseases are befalling most people due to their eating habits. This aspect has seen many companies including Coca Cola seek specific ways of modifying their products in order to meet the speculations set herein by special food governing bodies, which include but not limited to the Food and Drug Administration (FDA). Research findings posit that Coca-Cola Company and PepsiCo Inc. are currently changing the procedures followed in making some of their products such as the caramel coloring commonly used in the sodas (50). This comes following the implementation of the Californian law that forces all products that contain a particular level of carcinogens should always come with a label of cancer warning. Ideally, this enforcement comes along with some consequences since very few people would risk purchasing a product that can cause cancer unto their lives. The company’s SWOT Analysis describes all the facts regarding what it intends to have its products free of any speculations. Web, http://www.google.co.ke/imgres?um=1&hl=en&client=firefox-a& sa=N&rls=org.mozilla:en-US:official&channel=fflb&biw=1024&bih=610&tbm=isch&tbnid=dg5-NnM39-yN4M:&imgrefurl=http://tommytoy.typepad.com/tommy-toy-pbt-consultin/branding/page/2/&docid=HIy0iWonP0H8YM&imgurl=http://tommytoy.typepad.com/.a/6a0133f3a4072c970b0167630ab61e970b-500wi&w=375&h=274&ei=vSInUf-fKsjN4QSt-YHADg&zoom=1&ved=1t:3588,i:219&iact=rc&dur=214&sig=100064067000265222398&page=3&tbnh=186&tbnw=255&start=33&ndsp=18&tx=145&ty=39 Currently, Coca Cola is undergoing a series of transformations specifically in the production of its products with the aim of ensuring it meets the set standards provided by the FDA. The company is now looking into the details of most of its recipes in order to ensure that it produces beverages that are in line with the recommendations and regulations of FDA. Given that research findings opine caffeine as well as tannin mixtures with cancer related causes, people are taking a step forward towards doing away with products said to have such ingredients in t heir contents (59). Change of such consumer market has seen most companies head towards the verge of losing a large market base. However, in order to ensure continued profitability, Coca Cola which happens to be one of the world’s largest producer and distributor of beverage products resolve to come into terms with the FDA standards which require companies to observe health regulations and recommendations. On March 7, 2012, Coca Cola Company asserted that its use of caramel coloring in preparing its drinks has always resolved to put into consideration the necessary requirements and thus is safe. Douglas Karas, FDA spokesperson stated that FDA is working round the clock and ensuring that companies like Coca Cola and Pepsi provide their consumers with quality beverages that pose no challenge to the users. According to Beverage Digest, one of the most active industry trackers, PepsiCo and Coca Cola hold the largest percentage (90%) of beverage productions manufacturing. As such, analysts claim that they can pose the most immense crisis if at any one point ended up consuming products that have high levels of carcinogens (66). This indicates that

Textual Evidence Essay Example | Topics and Well Written Essays - 750 words

Textual Evidence - Essay Example Ethnocentrism, also popularly referred to as the anthropological concept of cultural relativism does not imply that everything is equal, but is means that we must try to understand the behaviors of other people in the context of their culture before they are judged. Ethnocentrism is basically the belief that one thing which may be a nation, an ethnic group or culture as being superior compared to others. It is evident from the article that the mindset of Benjamin Franklin mirrors the ethnocentric attitude. The statement of Native Americans is purely ethnocentric on its own since Benjamin finds the Native Americans to be savages due to the fact that their manners differ significantly from those of the European race which Benjamin in his own words terms as â€Å"the perfection of civility† (1). The fact that it is general knowledge that manners are a cultural custom which has been found to differ from one group to another makes terming one’s way of doing things as the â⠂¬Å"perfection of civility† when compared to the custom of other cultures as being

Core concept needed to be an effective youth worker Essay

Core concept needed to be an effective youth worker - Essay Example These organizations also look for sponsors to finance various projects. However, the most significant requirement is probably that of trainers and facilitators, who directly interact with the youth. The youth workers who work for various government and non-government organizations can instinctively follow certain moral principles and also take the help of formal training in order to develop the core competencies required for this mission. The core competencies needed to be an effective youth worker are many and varied since motivating and managing the youth is a challenging job. The entry-level youth development workers require domain knowledge, analytical skills and positive attitude. In addition to that they must have enormous level of patience as most of the times they will find themselves working actually on the mindsets of the target audience than anything else. The youth workers should be able to understand how a person evolves through the various stages of life and what kind of evolution takes place before, during and after the adolescence. They should have the fundamental knowledge of youth development programs and the processes associated with that. They should be able to apply this basic knowledge taking into consideration the contemporary trends and issues that influence youth development. These workers should be able to develop and facilitate age appropriate activities for the group. The activities should be engaging and the participants should be able relate these activities to their lives. The objective of the youth developmental work is to enable the youth to take decisions that add to the social, economic, political and ecological well-being of the community. To attain this objective, the workers have to develop effective programs. Once these programs are executed it is also required to follow up the programs in order to check the progress and bring amendments wherever necessary making sure that the goals and objectives of the programs are achieved. Again, for ensuring the success of these programs it is important to develop strategies for evaluating the effect and outcome of these programs. Workers involved in the youth development projects undertaken by the government organizations, voluntary organizations, trusts and public bodies must have the core competencies that are necessary to promote effective leadership, decision-making and implementation skills among the youth. Those organizing the youth development programs should think of more and more activities related to youth leadership development. Apart from summing up the basic leadership qualities, the youth should be provided mock leadership experience through participatory activities, which will enable the participants to understand the challenges of leadership role. These organizations should hire facilitators, faculty and agents who would be able to build a rapport with the youth and would be able to communicate the objectives of the programs. For this they need to be concerned about and interested in the feelings, the inadequacies and the ambitions of the youth. The facilitators should be good listeners who can listen with empathy and objectivity and without being judgmental. They can start with sharing the various problems that face the youth, for example, they can talk about job opportunities to the unemployed youth. But for that they need to be aware of suitable job

Substance Abuse Prevention Program

Substance Abuse Prevention Program Substance abuse is a serious problem. It can cause a lot of problems in peoples day to day functioning. Problems of substance abuse can be correlated to family problems, health problems, school problems and also occupational problems. Bigger problems lay within adolescents that have substance abuse problems. Substance abuse of adolescents between the ages of 12 to 17 has increased to 11.4%. This data was collected in 1997 from the Substance Abuse and Mental Health Service Administration. Their data also presented an increase from 2.2% to 3.8% between the ages of 12 to 13 years old (Substance Abuse and Mental Health Service Administration, 1999). Therefore it is to be said that substance abuse is becoming more relevant at younger ages as time progresses. According to the National Institution of Health, the abuse of Ecstasy has increased in 12th graders from 3.0% to 4.5% and has also increased in 10th grades from 2.4% to 3.5% between the years of 2005 to 2007. Hansen and Ponton indicat ed that adolescent risk behavior of the use of alcohol, tobacco, and other drugs will only get worse in the future. Adolescents that continue to abuse substances often experience a number of problems. Another substance that adolescents are increasingly abusing is alcohol in which 40.9% of 10th graders reported they had been drunk in the past year. According to the DSM-IV a substance abuse can be diagnosed if there is a continual pattern of substance use resulting in either failing to complete task such as school, work, or home, risking the harm of others by operating heavy machinery while under the influence. If the recurrent substance also creates legal problems by getting arrested or creates social or interpersonal problems within a 12 month period is to be considered a substance abuse. Because of these dangerous affects this paper will focus on the prevention of substance abuse rather than treating it. Negative Consequences: Adolescents are taking more risk than ever before. The consequences of these risks can encounter problems that affect their health, their lives, and their futures (Danish, 1997). Because of this early age of substance abuse more and more adolescents who are being treated are found to have more social and emotional problems (Fisher Harrison, 2000). One major consequence of a substance abuse is that it can negatively affect users health. Adolescents that are abusing illicit drugs increase their risk of death by suicide, homicide, accidents and illness (McCaig, 1995). The results of the drug abuse warning network study revealed that drug related emergencies increased by 17 % (McCaig, 1995). Not only is the physical health perceived as a negative consequence but also the users mental health. Adolescent illegal drug use causes problems involving healthy psychological growth and functioning for a healthy lifestyle (Brook et al., 1998a). Substance abusers frequently leads to depression, developmental lags, apathy, withdrawal and psychosocial dysfunctions (Bureau of Justice Statistics, 1992).Substance abusers can also develop a wide cluster of personality disorders. One personality disorder that is associated with adolescent substance abuse is conduct disorder (Stratton, 1998). Conduct disorder consist of behavior and emotional problems in adolescents. Adolescents with this disorder are viewed as bad or delinquents. They have a difficult time following the basic social and cultural norms and rules in which they behave in ways that are considered socially unacceptable. (Bureau of Justice Statistics, 1992) Another consequence that is related to adolescent substance abuse has to do with the performance in academics. Hawkins, Catalano, and Miller (1998) cited research revealing that low levels of commitment to education and high truancy rates are related to an adolescent substance abuse. Truancies rates are also know as inexcusable absences. Low commitment to school and inexcusable absents set up bigger problems for education in the future. These bigger problems include users producing low standings compared to their class and even dropping out of school. The school consequences are very important to consider in the development of adolescents. Education is one aspect that dictates ones present and future quality of life. School dropout rates are highly correlated with adolescents that have substance abuse problems (Crowe, 1998). It is important to understand the different causes of the negative effects from a substance abuse. The more knowledge we know the better chance we have to preven t it. Cause: One cause that can make an adolescent vulnerable to start abusing substances at an early age could be due to social influences. Instead of only looking at the individual for explanations of the cause/origin of adolescent substance abuse it is also important to consider the social influences in which adolescents are surrounded by as an important causal contribution. Chau-Kiu Cheung and John Wing-Ling (2008) had conducted a study concerning the impact of social influences of adolescent substance abuse. Their study was directed to demonstrate how social influences, such as social encouragement and support are relevant to a cause of a substance abuse (Cheung and Ling, 2003). An adolescent is more likely or at greater risk of substance abuse when the adolescent is helpless due to contextual unhappiness (Patterson, 1999). From the results of Cheung and Lings study (2003), found a main interaction between social influences and contextual unhappiness. When external social influences engage i n an adolescent while they are unhappy, can create a vulnerability to abuse a substance (Cheung and Ling, 2003). Adolescents being stressed combined with an external social influence (encouragement support) also creates a vulnerability to cause a substance abuse (Cheung and Ling, 2003). The overall findings from Chau-Kiu Cheung and John Wing-Lings study (2008) shows that external forces play an important role in an adolescent substance abuse. These external forces lay in lines of our environment (peers, family members, and others) and are a huge contributor to the cause of a substance abuse. The findings from the previous study suggested that our environment is a causal factor to substance abuse. To better understand why our environment possess causality to substance abuse, we need to determine what aspects, domains, or settings put adolescents at risk for becoming substances abusers. Settings that include risk factor can include families, peer groups, schools, and your community. The more risk factors that adolescents are exposed to, the more likely the child will abuse a substances. (Hawkins and Spoth, 2001) Risk factors that appear in a family setting converse around the parents. Furthermore the risk factors revolve around parental active roles of supervision and appear in family situation (Kumpfer, Olds, Zucker,1998). For example, if there is a lack of attachment or nurturing between the parent/caregiver while that adolescent is developing. A number of investigators have shown that a close and mutually warm bond between the parent and the child is associated with less adolescent abusing drugs (Brook et al., 1993;Schmidt et al., 1996). Also drug use by a parent or sibling has been found to cause a substance abuse (Conger and Rueter, 1996; Duncan et al., 1995; Kandel, 1990; Kazdin, 1987; Loeber and Dishion, 1983; Patterson et al., 1989). If a family member is or has abused a substance and if there is a poor relationship between the child and the parent will put adolescents at risk of a substance abuser (Brook et al., 1990, 1998b). Children that have used drugs were compared to kids that have not and were found to be three times more likely to have a family member who is or has abused a substance (Brooks, La Rosa,Whiteman, Johnson, Montoya, 2000). In a study done by Brooks, La Rosa,Whieman, Johnson and Montoya (2000) did research examining family drug use, parent and child relationship, and environmental factors that contribute to a cause of a substance abuse. Strong parent and child relationships were found to decrease the chances of a substance abuse. In this study, parent-child relationship were described by support, identification, and non-conflict relationships. Results from the study (200) about parental identification suggest for a better internal representation of the father will decrease the chances of a substance abuse. This means not only the mother but the father has to spend more time with the child engaging in his or her life. This creates a close mutual relationship that will allow the child to admire his or her parental figure as a role model according to Brooks, La Rosa,Whieman, Johnson and Montoya (2002). Another aspect of the parent-child relationship was found to decreased a substance abuse was the amount o f time the parent spends with his or her child. Furthermore by parents not having a close mutual relationship and not engaging with the child will create a risk factors for a substance abuse. Overall this research presented by Brooks, La Rosa,Whieman, Johnson and Montoya (2000) demonstrated that parental drug use and poor parent child relationships are key risk components to developing a substance abuse. (Brooks, La Rosa,Whieman, Johnson and Montoya, 2002) Environmental causes outside of the family home setting can decrease the chances of a substance abuse (Brooks, La Rosa,Whieman, Johnson and Montoya, 2002). For instance, by having children attend to church regularly. Church can teach morals, values, and give guidance about life. Brooks, La Rosa,Whieman, Johnson and Montoya (2000) also hit on the importance of neighborhoods being a component of an environmental cause. Neighborhoods that are found to have violence, drug availability, low familism and non regular attendance to church will increase the chance of causality of a substance abuse. Like I mentioned previously there is more than one domain or setting that can cause an adolescent being involved in substance abuse. Not only can the family play apart in the causality of developing a substance abuse but also schools. Instead of blaming the victim we can put blame on our school systems. For example, the classrooms adolescents are attending to might not be conducting good classroom behavior or good social skills. These skills play a big role in the developmental process of an adolescent. This leaves kids very vulnerable to external forces from the classroom. Not only can the classroom be the problem but the school itself. Schools offer a lot of social activity and interactions. While being at school adolescent are at risk of associate and becoming involved with adolescent that have a substance abuse problem. This also opens up new doors for the availability of getting a hold of drugs; quantity and variety. (NIDA, 2001) Pervious intervention: Although there are a variety of types of treatments that show positive effects for a substance abuse. I want to focus on preventing a substance abuse and not blame the victim. Some adolescent substance abuse programs have attempted school based approaches, community approaches, and family based approaches. Pervious school based drug prevention programs have focused on protective factors of social influences on drug abuse. Some have been successful by delaying the use of tobacco, alcohol and illicit drugs for adolescents in middle school. Programs that have been targeted toward middle school have been found to miss the importance of the transition phase from middle school to high school. It is important to set prevention programs to gear in to adolescents that are making this transition phase. (Lynskeyet al., 2003) Another problem with previous prevention programs (ALERT) found that their programs affect boys more that girls. The cause of this problem still remains unknown (Longshore, Ellickson, McCaffrey, Clair, 2007). The Project ALERT program was focused on middle school students. This programmed aimed its principles to motivate youth against using drugs and develop skills for resistance behavior. Project ALERT used small group activities and used techniques to examine questions and answers. These are important components to an effective program (Tobler, 1992). Pervious trials of the ALERT program have produced positive results, but they found room for improvement. Their new program called ALERT PLUS is based off the same fundamental principles of their old program; however, they have made changes to address problems. The ALERT PLUS added changes to focus on developmental changes during the transition phase of middle school to high school. Developmental changes can affect opportunities and motivation to drug use (Longshore, Ellickson, McCaffrey, Clair, 2007). These developmental changes include friendship networks and dating opportunities. Overall, the new program goals were to strengthen norms a gainst drug use, help students cope with drug situation, and learn ways to quit. Furthermore they wanted to have a better educational system for teaching students consequences of drug and cope with emotional stress. (Longshore, Ellickson, McCaffrey, Clair, 2007) Pervious results from their old program were able to prevent and reduce marijuana and tobacco in 8th grade students. However the program was not able to help students how have already smoked cigarettes. Also the old program only affected alcohol use in the short-run and not long-run. Therefore the PLUS program strengthened their lessons to improve education on alcohol use and was designed to help those who have already smoked more than one cigarette. (Longshore, Ellickson, McCaffrey, Clair, 2007) The results of the ALERT PLUS program showed significant improvements. Girls in the PLUS program reported lower rates of weekly alcohol use. Girls in the plus program were compared to girls in the original program showing a reduction of alcohol by 32%. Reductions were also found in marijuana use by 49%. Another important finding that contributed to the new program was the scores of alcohol consequences and high risk alcohol use all showing improvements. (Longshore, Ellickson, McCaffrey, Clair, 2007). Other programs mostly rely on school teachers and police officers to educate the youth during school time. In my opinion they never left enough time that adolescents need to be well educated/rounded on substance abuse. This next prevention program created by Abbey, Pilgrim, Hendrickson, Buresh, (2002) set its principles on family based substance abuse prevention. This program offers skills that are directed toward parents. These skills are designed to increase family communication and bonding. Skills in this direction will decrease the chances of an adolescent substance abuse. The families in Action (FIA), includes techniques for a stronger parent-child communication, positive behavior management, ways of interacting among the family, factors for school achievements, and education on substance abuse. These were designed to create a better overall relationship. (Abbey, Pilgrim, Hendrickson, Buresh, 2002) The FIA programs goal was to increase resiliency and protective factors within the family. The program was aimed toward children who are entering middle school. This prevention took place between 1994 to1995. It involved 37 children and 38 parents. The program involved once a week sessions for six consecutive weeks. The session went no longer than 2.5hrs. (Abbey, Pilgrim, Hendrickson, Buresh, 2002) Families were measured on three different accounts for pre and post data. They were measured on family cohesion, family communication, and family fights. Cohesion was measured by the family environment scale on a nine point rating. Family communication was also measured on a nine point scale by participants indications the number of times they had different behavioral patterns. (Abbey, Pilgrim, Hendrickson, Buresh, 2002) There were no significant finding presented between children in the FIA program when compared to a baseline group. However, the parents produced an important finding when compared to the comparison group. Parents in the FIA program had lower scores on attitudes toward tobacco, an appropriate age to drink at, and family cohesion. (Abbey, Pilgrim, Hendrickson, Buresh, 2002) Program Description: Because substance abuse is becoming active at earlier and earlier ages as the time goes on, it is important to start prevention early in a childs life. What is needed is more consistent and long term adolescent substance abuse prevention that stays associated and involved with children during their courses of development. The program needs to be consistent by reaching out to where adolescent spend most of their time. This adolescent substance abuse program includes educations and developmental skills across the family and school settings. Because substance abuse can affect ones academics, physical and mental health and ones future, it is important to start prevention as early as 8 years old. For prevention to start this early prevention needs to be focused on families and more so on parents. One leading cause to a substance abuse is having a family history or a parent who was chemically dependent. Family members who were chemically dependent put their child to be genetically vulnerable to a substance abuse (Kumpfer, 1999). The first step of prevention is to get the parents to be well rounded and educated on drugs and substance abuse. Parents need to become aware of the origins of substance abuse. Meaning they need to know the causes and effects of a substance abuse. A great way for parents to become educated is to take part in neighborhood leader groups. Leader groups offer a great opportunity for getting and giving input and output. This also leads to another important prevention aspect in the family setting. Getting involved and paying attention to the child is important. Parents need to become very active when it comes to supervising. Staying involved with your child will heighten protective factors to outweigh the risk factors. Parental involvement is a crucial ingredient to preventing a substances abuse. Involvement doesnt just mean being around the kid when he/she is at home. Parents need to reach out past the home setting. A great skill for prevention is to get involved with your childrens interest. This can include friends, activities and their fantasies like a hero/role model. This is why it is important to take part in neighborhood leader groups. It gives the chance to know your childs friends and their families. Becoming aware of who their friends are, where they come from, and getting to know the parents makes for a very strong and effective way for staying involved and having a tight relationship. Getting to know your childs interest can really make a positive impact on the child an d is a great skill for prevention. For example, take your childs favorite superhero/role model and exemplify a new anti drug message once a week that has consequence toward that hero or role model. Parents being educated, staying involved with the childs interest and having good supervising skills offers a big part in keeping this prevention program consistent and long-term. Because it is important to keep the program consistent and long term in the development of the child, education and skills need to be implemented at school settings. At this point schools offer more risk factors than protective factors for substance abuse. Because of this window of risk factors and because schools take part in a big section of development of children; prevention needs to be enforced. Most school systems do not seem to be aware of the severity of negative effects of a substance abuse. This is apparent because of how high dropout rates are correlated to substance abuse in which rates are only going up. Instead of school systems only setting aside 15-20 minutes for drug awareness assemblies, school need to set aside more time for children just as their parents. In doing so the school systems have to change their academic system. They need to implement a full education class three days a week. Instead of the children just sitting in the class room and listening to the te acher, the class is going to involve a lot of participation. This participation will not only involve inside the classroom but will also take part as an extracurricular active outside of the school. By giving children extra actives to do outside and inside of school, will lessen the chance of them becoming involved with children that already have a substance abuse problem and take away from the availability of drugs. Inside the classroom teachers will be instructed to keep kids well rounded on types of drugs, health effects, academic affect, behavior affects and what a substance abuse can lead you to, like in the juvenile system. Activities inside the class room will be meant for participation toward learning coping skills, emotional control skills and social skills. Because this program is constructed to be long term and consistent, inside school classes and the extracurricular activities need to be practiced and implemented into school academic circular systems and not just as a b rief assembly or an announcement. The extracurricular actives outside of school are going to involve children reaching out into their communities beyond the school and family settings. This component to the program will stay active throughout the whole year and the summer so transition phases are not in effect. These activities will involve children from schools giving educational seminars in public place around their community. They will take what they have learned from inside the classroom and propose anti drug messages consistently across their community. Seminars will include places such as libraries, parks, beaches, neighborhoods, churches and shopping centers. Unlike other program this program needs to stay consistent and long-term through the stage of development. That is why this program is implemented into the family, school and beyond. In summary, this educational and skills substance abuse prevention program will strengthen the protective factors and weaken the risk factors of a substance abuse. For this program to be affective it has to take place in our families and school staying consistent and long term. All the aspects of family and school settings combine to create a chance of involvement of socializing creating strong relationship in a positive manner for being substance free. By having the protective factors outweigh the risk factors we can stop this continual pattern of adolescent substance abuse.

Water in New Jersey Essay -- Environment Environmental Essays

Water in New Jersey Residential, commercial and industrial development is the largest contributors to landscape change in the state of New Jersey. When buildout occurs in one region, development pressure begins in another, virtually insuring the Megalopolis concept of one huge urban corridor stretching between Boston and Washington D.C. Year after year, farmland dwindles, roads become congested, and more residents are left to compete for diminishing natural resources. Desperate measures and newer technologies are incorporated to replace poor planning and lack of vision on behalf of decision-makers caught between competing interests. When the long term health and wellbeing of the established population and the short term gain of a limited number of people compete for vital natural resources there should be no question who's interests should prevail. Water resources tend to be taken for granted in New Jersey and why shouldn't they? Rainfall and runoff from snowfall are plentiful, averaging over forty inches per year. The state is bordered by the Atlantic Ocean on one side and the Delaware River on the other, with reservoirs containing billions of gallons of water, and large underground aquifers in between. It's hard to imagine a shortage of this abundant resource. Under normal conditions, this would be the case, but under drought conditions, as has been experienced throughout the winter of 2001 - 2002, the residents of New Jersey are forced to confront the stark reality of the situation that we may be entering into a severe water supply crisis. Mandatory water conservation and stiff penalties for noncompliance may do what preservation and antidevelopment advocates have been trying to do for decades in the state of Ne... ...ment to New Jersey using water resource concerns as a tool to limit large-scale suburban development. These southern agricultural counties are a unique region where large numbers of people are dependent on valuable groundwater resources to continue living in a healthy environment. References New Jersey Department of Environmental Protection, 1993, New Jersey 1992 State water quality inventory report, chapter IV, 44p. Blair, Russell, 2002, Telephone interview with Cape May County Agricultural Agent, March 5, 2002 New Jersey Farm Bureau, 2002, Statistics obtained at website as of March 5,2002, www.njfb.org New Jersey Department of Environmental Protection, 2002, Statistics obtained at website as of March 5, 2002, www.state.nj.us/dep/watersupply/ United States Geological Survey, 2002, Statistics obtained at website as of March 3, 2002, www.usgs.gov

A View Inside The Westboro Baptist Church Essay

Unlike most modern religious groups, the Westboro Baptist Church is unique in the fact that the organization doesn’t meet in a modern church setting. Instead, the Westboro Baptist Church meets on Sundays to picket and protest the funerals of people whom they feel have created blasphemous acts against God. This recently included the funeral of Apple’s co-founder Steve Jobs. In an October 7th cbsnews. com article journalist Edecio Martinez quoted Margie Phelps as posting on twitter, â€Å"He had huge platform†¦gave God no glory and taught sin. This in return yielded a great a greatly deal of responses by media, family, and some other government officials as well. This is the story behind the Westboro Baptist Church and its opposing counterparts. It is first important to understand the dynamics of the Westboro Baptist Church. Known for its fight against the alternative lifestyles of the homosexual community, the members of the Westboro Baptist Church have often times been referred to as the serial protesters and also have been characterized as a hate group. This church is an independent church founded by Fred Phelps in 1955. The group contains 71 members most of which are of Phelps family. Their congregations include picketing and the desecration of the American flag. Theologically speaking they refer to themselves as Calvinist. The church’s view is that most religious groups are Satan worshipers, frauds, and teach lies. They believe that â€Å"God Hates fags† and that it should be a crime. The two most notable groups that Westboro Baptist Church has chosen to picket are homosexuals and celebrities. This organization is without a question unique in its own rights. Since the Westboro Baptist Church popped up on the scene in Nov. 27, 1955, the public has had something to say about them. In efforts to expires the disapproval of the Westboro Baptist Church other groups have met in areas where the church was picketing and turned away from churches protesters. Perhaps one of the most famous counter protests happened after the September 11 attacks. One young man Jared Dailey , stood across from the group and held a sign that displayed, â€Å"NOT today Fred. † Two days later the number shifted from 1 to 86 people standing across from the group. In future protest against the group the slogan that began Dailey used has been popular in use. As a means to counter the Westboro Baptist church organizations such as, The Boston Center for the Arts and an ad-hoc group in Richmond countered the protest by doing pledges and then donating the money to LGBT (Lesbian, Bisexual, and Trans-gender) organizational projects. Others have arranged protest and hackers have been known to hack the Westboro batiste Church websites and disable them from the internet. There have been violent actions also against the group. There have been recorded incidents of angry mob attempting to attack the group, a fire near their meeting lace estimated at $10,000 in damage, and also Army Veteran Ryan Newell was arrested with ammo and an attempt on an attack of the group. For the most part the general public objects to the Westboro Baptist Church and their beliefs. Arguments on both sides of the debacle have both taking time out to use the First Amendment in their defense. The Westboro Baptist Church found themselves in hot water when the father of the Marine Lance Corporal Matthew A. Snyder sued them for defamation of character, invasion of privacy, and intentional infliction of emotional distress on June 5,2006. Although the court threw out the defamation and privacy suits due to the First Amendment the trial still went on for other charges. The family argued that even though the first amendment gives an American citizen the right to free speech it still is limited. On the judges mark the first amendment was recited and let it be known that if vulgar, offensive, or shocking statements were made, then that would be grounds of a guilty plea. The Plea was guilty on behalf of Fred and the other members of the Phelps family. The Westboro Baptist Church also took action as well, on July 21,2006; the ACLU (The American Civil Liberties Union) of eastern Missouri filed a suit for Shirley L. Phelps-Roper. This suit stated that the Missouri law saying that no one was allowed to picket in front of a church or a funeral an hour before or an hour after was preventing her from utilizing her right to religious liberty and free speech. Although the argument was relevant the courts still shot down the suit stating that â€Å"in individual states and cities the law is interpreted as they see fit because the amendment is vague as to the terms and conditions. The Phelps family continued on still to federal court in hopes of a win. On both sides of the argument each have had valid point that the first amendment protects both sides. As the situation continued, it called for the Supreme Court to step in. The Supreme Court stated that even though they do not agree with the Westboro’s acts they still have to aside with them due to the First Amendment of freedom of speech. The Supreme Court quoted â€Å"that freedom of speech is so central to the nation that it protects cruel and unpopular protests – even, in this case, at the moment of a family’s most profound grief. The Westboro Baptist Church is an organization of people with their own beliefs and opinions. Their religion no matter how extreme it may be is still what they believe to be a religion. Time has shown the world many interpretations of God worshipers, and many interpretations of religion, and the Bible. This is not the first group to have these views and probably won’t be the last. The world is a big place with many different people and it is important to look past the ignorance and see the importance of accepting everyone for who they are like it or not.

Digital Music Downloads essays

Digital Music Downloads essays Digital music, in combination with the internet, has allowed people all across the world to download any song they desire completely free of charge. This is great for consumers, but it is a frightening problem for all involved in the music industry. Illegal downloads have taken the online world by storm. One hundred percent of the music down loaders polled said they have downloaded music illegally. Only 25 percent have downloaded music legally, and only 14 percent of those people have a predominantly legal digital music library. That means only three and a half percent of the music down loaders polled actually have paid for most of their music. It is statistics like that the have the RIAA (Recording Industry Association of America) scrambling to fix this problem. The catalyst of this whole problem is the MP3. MP3 stands for Motion Picture Experts Group, audio layer three and has been around since 1991. It is a music codec that was created by a German research firm for use in the broadcast industry. The format compresses a song to 1/12 its original size by striping away the audio signals not audible to the human ear. The small file size of the MP3 is what allowed Shawn Fanning to write a program that brought the RIAA to its knees. Shawn Fanning is a college dropout who brought free music to the masses. He is the creator of the file sharing program Napster. Shawn began attending Northeastern University in the fall of 1998, but soon dropped out so he could focus on the creation of Napster. In May of 1999, Shawn and his uncle John Fanning, with help from private investors, started the company Napster (Man). Practically overnight Napster was a huge success. People began sharing songs by the millions. But soon the RIAA realized the threat of Napster, and on December 7, 1999 the RIAA sued Napster. The lawsuit asked for damages of $100,000 every time a song was copied. In April of 2000, rock group Metallica followed the RIA...

buy custom The Civil War essay

buy custom The Civil War essay The civil war refers to a warfare that took place in the United States of America between 1860 and 1865. The war was meant to conserve and safeguard the unity that had lasted in the U.S for centuries. It is believed that the major cause of the war was differences in opinions between the Northern and Southern nations. The main source of these differences was the role to be played by the federal government in control of the States. Those who believed in effectiveness of the federal government wanted it to maintain its power, whereas those who opposed to the federal government wanted the States to be independent from control by the federal government. They proposed that each State should retain the right to formulate its own laws and should be free from directives and commands of the federal government. In most cases, these rights of individual States clashed with policies, actions and requirements of the federal government. Strong arguments, thus, cropped up over critical issues such as; taxation, military, national security, trade and slavery. This collision of conflicts resulted into the frequent disagreements between the Northern and Southern States. Causes of the Civil War According to Clark, the major cause of conflicts was economic disparity between the States (Clark, 2004). In my opinion, however, it is important to look into details of other sources of conflicts that resulted into the civil war. First and foremost are the differences in economic and social statuses between the Northern and Southern States. In South America, Eli Whitney invented a cotton gin that facilitated its production, thereby making it more profitable. Increased production of cotton required a cheaper labor. For the plantations to obtain cheap labor, they had to use coercion to deploy workers. This increased the levels of slavery in the Southern States. Consequently, South America solely depended on one crop, cotton, for its economic activities and slavery. In the contrast, the Northern States were more developed and industrialized. They did not depend on agriculture as the only economic activity. They coud purchase cotton as raw material at cheap prices from the South, process it and sell it back to them as finished goods at higher prices. This resulted into the high gross domestic product (GDP) and economic stability. These economic disparities set forth major conflicts between the two regions. In relation to the social life, the North focused on city life, while the South focused on the traditional social settings. In Northern States, there were free interactions of people from various social backgrounds who would work together in the manufacturing industries. Graves referred to this difference in economies, social composition and political views between the Northern and Southern States as sectionalism (Graves, 2001). Secondly, there were conflicts between the rights of the States and those of the federal government. After the American Revolution, two groups of different individuals with varied interests emerged. One group argued for greater rights for the States, whereas another group fought for more control by the federal government. This led to the formation of a weak federal government by the rivaling States. Leaders of this unstable federal government could meet secretly to draft the Constitution. Most people, such as Patrick Henry, were thus dissatisfied by the Constitution. Most citizens felt that the Constitution disregarded the rights of States to go on with acting independently. The federal government did not allow the States to make rulings unconstitutionally. Thirdly, there was a fight between the North and South due to Southern States persistence use of slaves. The Northern States abolished slavery, while the Southern States continued to seek free laborers to work in their cotton plantations (Graves, 2001). Fourthly, the civil war was catalyzed by the rise of Abolitionist Movement which took place in the mid eighteenth century. The Abolitionist Movement enthusiasts believed that slavery was immoral, against humanity and viewed it as a social evil. On the other hand, the Southern States regarded slavery as a moral thing and continued to practice it. This resulted into an aggressive debate between the two regioons. The fifth factor that caused civil war was the election of Abraham Lincoln as the president. When he was elected as the president in 1860, various States declared secession. South Carolina, for instance, openly and officially declared the election of Abraham Lincoln as the main cause of its need to secede. Most of the Southern States believed that President Lincoln was anti-slavery and would rule and support the interests of the Northern States. Furthermore, there was a conflict between the South and North in relation to trade tariffs. The Southern States kept low rates that did not favor the Northern States. However, some Historians argue that the trade tariffs had minimal impact on the civil war, and there is no solid evidence to link it with the American war (Doeden, 2009). Last but not least, when new territories were created, the North and the South fought over their territorial boundaries. The non-slave States wanted to segregate themselves from the slave States, for example, Alabama, Texas and Florida seceded from the Union that brought together the States. The Mexican war is also believed to have resulted from creation of new territories. Impacts on American Civilization The civil war made the once divided nations one indivisible State. After the war, States from the North and South worked towards restoring their lost unity, reconstructing and rebuilding America. According to Hansen, Gallagher and Jakes, the war laid a good foundation for rapid economic growth and industrialization, numerous innovations, such as ship building and aircrafts and a suitable basis for proper political leadership (Hansen, Gallagher Jakes, 2010). Additionally, it had great impacts on the American culture. Black culture was easily intertwined with the white Americans culture. Internationally, it enabled America to gain world power due to its unity. Similarly, it also resulted into freedom, justice and independence of the black Americans. In conclusion, America became a changed state after the civil war. Buy custom The Civil War essay

Book review Literature Example | Topics and Well Written Essays - 2000 words - 1

Book - Literature review Example The publishing home of the book is Polity Press that has tagged the book under review to be one of their widely sold and acclaimed books. The author, Peter Nolan, who is a professor of Chinese Development, has brought many jigsaw puzzles together to inform the masses about the impact that Chinese economy had on its social and political status quo. Before understanding the impact that the book has on the readers and the amount of knowledge that the book successful shares, it is significant to know the subject matter that it discusses. Chinese economy has happened to be the most effective one. It is merely because that every bond, factory or other mineral resources are being bought by the Chinese economy. Nolan has connected the buying and investment patterns of China to create a strong argument concerning the secret behind the success of China. Readers can find as if they are being lectured in a classroom of the University of Cambridge as the author (professor) Nolan himself combines every possible detail regarding the success and spread of Chinese market (Nolan, 2012). As a matter of fact, the author has tried to create a comparative stance for the readers. For instance, the author has provided a clear view of operations conducted by different economies of the world. At one point, the readers would find out the debt amounts that a Chinese economy had to pay for not being self-sufficient. In a comparative manner, Nolan discusses the manner in which the Chinese economy has arranged cheap vendors and producers. Later on, these resources were spread throughout the world. The data that has been plugged in different sections of the book to provide higher credibility has been skimmed from major databases such as United Nations organs for economic programs, etc. There are a number of past studies and event details that were cited in bulk by the author (Lane, New York). It is an evident fact that if something is

Bodoni Typeface Research Paper Example | Topics and Well Written Essays - 250 words

Bodoni Typeface - Research Paper Example lopments and finally ended with the flat un bracketed typeface which were seen as extremely different from thick and thin strokes and contained a geometrical projection.The Bodoni and italics have been broadly used and have turned into a vital part of todays typographic gear, setting the stage in denoting the end of calligraphy and the begin of refined, sophisticated and organized printing. Surely, Giambattista Bodoni implied for his typefaces to be seen and read, and his endeavors were intended to be looked upon and acknowledged as show-stoppers instead of just correspondence (Clair 273). During the historical events, it was applied widely during the 18th century in the Italian books. Some computerized variants of Bodoni are said to be difficult to peruse because of "astonish" brought on by the exchanging thick and slender strokes, especially as the slim strokes are flimsy at little point sizes Clair (273). This happens when show adaptations are utilized at content sizes, and it is additionally valid for much show sort that is used at content sizes. Non-stunning renditions of Bodoni that are proposed to be used at content size are "Bodoni Old Face", upgraded for 9 focuses; ITC Bodoni 12 (for 12 centers); and ITC Bodoni 6 (for 6 focuses. Bodo has been applied in for a wide mixture of material, going from eighteenth-century Italian books to 1960s periodicals. It is also used in Hilton hotels on bar and menus within the hotels. During the 21century, the late way forms keep on being implemented as a part of publicizing while the early way forms are periodically utilized for fine book printing. Ted Hughes a UK Poet and Laureate also used Bodoni, during the periods of 1984–1998. In conclusion, currently the Typeface is not withstanding, in relation to the innovation accessibility digitally in this age. Bodoni is not simple to use (in the setting of pixels, eBooks, tablets et cetera) on account of its compelling differentiation in stroke weight and air transport

Healthcare marketing Essay Example | Topics and Well Written Essays - 250 words - 2

Healthcare marketing - Essay Example When the members had bad blood against Gary, she ensured she instituted good conflict resolution skills to ensure that the team worked in harmony. According to Patti Ferguson, Inez did the right thing through undertaking the jobs she was awarded since it was what she intended to achieve. In addition, she also displayed good leadership skills to her team which made her unique. In addition, through team building activities, Inez managed to bring her team more together compared to when they were before. According to Autumn post on the discussion, it is evident that Inez made the right choice when she decided to take a leadership role. We are amazed by her amicable skills in leading others despite having a number of conflicts in her team. According to Kyrie Robertson, Inez is a wise lady in leading such a team. She exhibited good skills in being a leader. For example, her team had trust and faith in her, a component which all leaders have. All in all, he manage to unite all the members including Gary to work as a team for a common

Brita Case Essay Example for Free

Brita Case Essay The Brita Products Company began in 1988 under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market, but also captured 70% of the market revenue. Brita enjoyed success in the market by creating a perception of better tasting water. However, as ater purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants. The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water- filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes 103 million households. Britas competitors were unable to effectively rival Brita in pitcher sales. Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. PURs faucet-filter system offered added health and convenience benefits that Britas pitcher couldnt provide. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors. Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration system The Purpose This writing aims to present one possible solution to the dilemma that Clorox Company faces. The Clorox Company was the market leader in water filtration in the USA with the Brita Pitcher (one of the Cloroxs most important product), but in 1999 they faced the threat of a new product the faucet mounted filter. Clorox already had its own version of this new product ready to launch into the market, so the issue was to decide the best of the following strategies: 1 . Continue selling only the current product; 2. Introduce their new faucet mounted filter in addition to the pitcher into the market 2. The Analysis Market Summary Clorox launched in 1988 the Brita Pitcher and after a decade they were the market leaders of water filtration systems with a market share of 69%. After the Brita pitcher launch, the water quality became a growing concern to consumers. This new attitude about the quality of drinking water allowed the purified water market to grow in both bottled water and filter systems. This growing on the water market, allowed Clorox Has not defined product Market segmentation

Inclusive School Communities Essay example -- Inclusion Education Clas

Inclusive School Communities One of the most significant and controversial trends in education today is the inclusion of children and youth with disabilities into general education classrooms. Inclusion refers to the practice of educating all students regardless of disability in the same classroom as students without disabilities. Though the term is relatively new, the underlying principle is not, and reflects the belief that students with disabilities should be educated in the least restrictive environment (LRE), or as close to the mainstream of general education as possible. The LRE principle is one of the key components of federal special education law. Advocates of inclusion believe that in most cases, if not all, the LRE for students with disabilities should be the general education classroom, not only for students with mild disabilities but for all students, regardless of the severity of the disability. Inclusion supporters contend that education in the general education classroom will result not only in superior educational outcomes for students with disabilities but also other positive developmental outcomes such as increased socialization (Hunt and Goetz, 1997). Additionally, many advocates of inclusion believe that inclusion not only benefits students with disabilities, but also students without disabilities (Staub, 1995). While proponents of inclusion have often focused on the social benefits for children and youth with disabilities, especially the idea that it promotes social interactions between students with and without disabilities, critics have pointed to the possible disruption that inclusion may have on the overall quality of education for students without disabilities. However, there is litt... ...arson/Allyn and Bacon. Stainback, W. C., & Stainback, S. (1990). Support Networks for Inclusive Schooling: Interdependent Integrated Education. Baltimore, MD: Paul H. Brookes Staub, D. (1995). Qualitative research on school inclusion: What do we know? What do we need to find out? Paper presented at the Annual Conference of the Association for Persons with Severe Handicaps, San Fransisco, CA, November 30-December 2, 1995) Staub, D., & Peck, C. A. (1994-1995). What are the outcomes for nondisabled students? Educational Leadership, 52, 36-40. Voeltz, L. M., & Brennan, J. (1983). Analysis of the interactions between nonhandicapped and severely handicapped peers using multiple measures. In Perspectives and Progress in Mental Retardation, ChapterVI: Social Psychology and Educational Aspects, edited by J. M. Berg. Baltimore, MD: University Park Press.