Dr. Pepper Case Analysis Essay - 2856 Words

I. Define the Problem Central Problem Dr Pepper Snapple faced problems deciding whether the company should enter into the energy drink market. The energy drink market is a high growth and high-margin business. Recent rise in such functional drinks has Dr Pepper wanting to tap into this fast growing market. Dr. Pepper is one of the only major domestic carbonated soft drink companies that have not introduced a line of energy drinks. The challenge Dr Pepper Snapple faces is what would be the best way for it to market a new energy drink product. The company simply does not have the income to compete in advertising against Red Bull. Sub Problem Dr Pepper is indecisive about what market it wants to target. The energy drink†¦show more content†¦There are some female consumers, but the male outnumbers them. Males were estimated to account for about 70 percent of energy beverage consumption. Future customers will be in the age range of 34 to 54, both male and female. Some other demographics are athletes and roc k stars which were targeted by the Rockstar brand. Consumers’ Perception Consumers’ perception of the energy drink is positive being that they have proved to provide a great deal of energy. The drinks actually boost energy and increase alertness. Dr Pepper Snapple being the third largest soft drink company positioned in United States, Canada, and Mexico. Dr Pepper Snapple has some of the leading soft drinks with 7 Up, AW Root Beer to name a few. So it is no stranger to the consumer market. The company has strong customer relationships with some of the largest bottlers and distributors. Dr Pepper Snapple is affiliated with major retailers such as Wal-Mart, Safeway, Kroger, and Target. Major Influences on Consumers The pricing in the energy drink market is low and competitive, with the suggested retail price of about two dollars per single serve package. There was a decline in the price of the energy drink from 2001 to 2006. Attributes such as, larger packages, multi-packs, and increasing availability in supermarkets and other stores caused the prices to decline. The ratings of such energy drink are relatively high and users are generally loyal to a certainShow MoreRelatedDr. Pepper Case Analysis3187 Words   |  13 PagesDr. Pepper Company I. Case Summary From being a practically unknown soft drink company to now being one of the highest performing of the 1000 largest manufacturing firms, Dr. Pepper has evolved to become an international beverage organization. Dr. Pepper began its roots back in 1880, in Waco, Texas, when a young soda jerk invented a soft drink which he named after his father-in-law (Dr. Pepper). Robert Lazenby began to market the drink on commercial basis in 1885, and it was not until 1922 thatRead MoreDr Pepper Snapple case analysis1077 Words   |  5 Pagesï » ¿TEXAS AM UNIVERSITY CORPUS CHRISTI Case 1 Dr Pepper-Snapple Inc: Energy Drinks MKTG 5320 Wesley Gordon Introduction In the ever changing world of customer needs and expectations Dr Pepper-Snapple was faced with an increased customer focus on energy drinks. This area, when exploited correctly, is a high growth and high margin beverage business. In early September 2007, Andrew Baker had his marching orders. He emerged out a long discussion about entering the energy drink businessRead MoreDr. Pepper/ 7up Case Analysis1436 Words   |  6 PagesDr. Pepper/ 7up Case Analysis MKTG 610 Online December 4, 2011 Introduction: Doctors recommend that to stay healthy one should consume about 8-9 cups of fluid a day but in todays world most of those fluid are consumed in form of soft drinks. According to 2000 census â€Å" Americans consumed 53 gallons of soft drinks per person compared with about 47 gallon in 1990† generating about $60.3 billion in sales (Kerin amp; Peterson, 2011). Soft drink industry is controlled by three large companiesRead MoreDr. Pepper/Seven Up Case Analysis1651 Words   |  7 PagesCase Recap Dr. Pepper/Seven Up, Inc. is the company which produces the brand Squirt. â€Å"Squirt is a caffeine-free, low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.† (Kerin and Peterson, 2010) Kate Cox, the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising andRead MoreDr Pepper/7up, Inc. Squirt Brand: Case Analysis1229 Words   |  5 PagesCase Recap This case describes the various aspects of carbonated soft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency, Foote, Cone Belding. The case also focuses on the entire industry structure and the marketing techniques used by the various leading companies so the Squirt’s annual advertisingRead MoreCase: Dr Pepper Snapple Group, Inc.: Energy Beverages807 Words   |  4 PagesCase: Dr Pepper Snapple Group, Inc.: Energy Beverages Texas Aamp;M Corpus Christi Marketing Management MKTG-5320 Case: Dr Pepper Snapple Group, Inc.: Energy Beverages Introduction Dr Pepper Snapple Group, Inc. decided in September of 2007 to explore the profitability of expanding into the energy beverage market. Dr Pepper Snapple Group, Inc. is a major competitor in the flavored carbonated soft drink (CSD) market, and also has a strong presence in the non-CSD market. The energy beverageRead MoreThe Carbonated Soft Drink Industry1361 Words   |  6 PagesDr. Pepper/Seven Up, Inc. Squirt Brand. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. How would you characterize the carbonated soft drink industry in the United States? The soft drink industry is one of the most highly profitable industries in the USA. Also, the competitive market is a very large market. Americans consumed about 53 gallons of soft drinks per person a year in 2000 by $ 60.3 billion!! Comparing with the market in 1990, since it was 47 gallonsRead MoreDr Pepper Snapple Case1412 Words   |  6 PagesCase Summary In early September 2007, Andrew Barker emerged from a lengthy discussion on the energy beverage market in the United States. As a brand manager for Snapple beverages at the Dr Pepper Snapple Group, Inc., he was charged with assessing whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. Dr Pepper Snapple Group, Inc. was the only major domestic nonalcoholic beverage company in the UnitedRead MorePepsiCo Case Study1286 Words   |  5 PagesSection One. Overview of the case: On January 24, 1986, PepsiCo revealed that they had a plan to purchase the Seven-Up Company from Phillip Morris Companies, Inc. for $380 million. A month later this huge acquisition led to the Coca-Cola company proclaiming that they intended to purchase the Dr. Pepper Company for $470 million. During this time Coca-Cola was the leader in the soft drink market and held the largest market share of thirty eight percent (38.6% in 1986 to be exact). In comparison PepsiRead MoreDr Pepper/7 Up, Inc Squirt Brand Case1652 Words   |  7 PagesDr Pepper/7Up, Inc. Squirt Brand Case Analysis SOFT DRINK INDUSTRY The soft drink industry in the United States is a highly profitably, but competitive market. In 2000, carbonated soft drink retail sales were estimated $60.3 billion, however, soft drink consumption growth has slowed in recent years. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the U.S. They are the Coca Cola Company with 44.1% market share, The Pepsi-Cola Company

The Aspects Of Roman Life Regarding Music - 1289 Words

The feelings that the Ancient Romans had towards music could be described as ambivalent. They admired it and at the same time, they condemned it. Music, nevertheless, played a role in Roman society that, as time passed, became less and less important to the Romans. As a result, much of the information about music in Ancient Rome has been lost in time. However what has been discovered about this topic is quite fascinating, in spite of what it is lacking. The subsequent paragraphs will explain some of the aspects of Roman life regarding music. This includes the history of music in Ancient Rome, the instruments that the Romans played, the uses of music in their society and the impact that music in Rome has had on the music of today. The Romans were not the most innovative of ancient cultures when it came to music, as it wasn’t held to the same importance in Rome as it was in other cultures. Regardless, the Romans did very much enjoy music and admire its use in other cultures. And so, instead of creating a Roman version of music, they borrowed the musical instruments and musical theory from those other cultures. One of them was Etruscans. Though the fact that the Etruscans had an impact on music in Rome is known, the magnitude of that impact is unknown, but instruments used in Roman life such as the tuba and the cornu are believed to have been borrowed from the Etruscans. However, it was the Greeks that had the greatest influence on Roman music. A multitude of instruments usedShow MoreRelatedPostmodernism Versace1781 Words   |  7 Pagesexpress development of the society through embracing postmodernism. Developments in the fashion industry offer options regarding styles, image and clothing through rejecting the options presented in modernism. This paper discusses Versace designs and their relationship to postmodernism. Postmodernism Postmodernism refers to a broad term used to explain movements in philosophy, art, music and critical theory. Postmodernism is viewed as a reaction to the pioneering modernist movement. In literature andRead MoreSocial Class During Ancient Roman Music1769 Words   |  8 PagesSocial Class in Ancient Roman Music What was social classes impact on the evolution of music in Ancient Rome? That is an important question because it parallels how music in modern day, mostly American, society has progressed. Similar to Rock and Roll being taken from the Blues(History), the Romans took all of their musical knowledge from the areas the empire conquered. The Roman empire was alive from 146 BCE-395 CE, the empire covered most of modern day Europe, and small parts of North Africa,Read More Greek Education v.s Roman Education Essay examples6135 Words   |  25 PagesRome nbsp;nbsp;nbsp;nbsp;nbsp;Many qualities of the Ancient Roman civilization were undoubtedly borrowed from their predecessors of the Greek culture (Bonner 1). Roman education, however, is only a reflection of the Greek education system. Ancient Roman education tactics differ from the education methods used by Ancient Greek instruction. Nevertheless, these two different approaches contain many similarities. Although the Romans made an effort to reproduce the style of education maintained byRead MoreGreek Education V.S Roman Education6248 Words   |  25 PagesAncient Greece vs. Ancient Rome Many qualities of the Ancient Roman civilization were undoubtedly borrowed from their predecessors of the Greek culture (Bonner 1). Roman education, however, is only a reflection of the Greek education system. Ancient Roman education tactics differ from the education methods used by Ancient Greek instruction. Nevertheless, these two different approaches contain many similarities. Although the Romans made an effort to reproduce the style of education maintained byRead MoreThe Country Of Israel1177 Words   |  5 Pagespopulation. Jews all around the world have brought their cultural and religious tradition with them. Israel is the only country in the world where life revolves around the hebrew calendar and the official day of rest is Saturday, the Jewish Sabbath. Israel’s Arab minority has also left its imprint on Israeli culture. Music from all traditions is major cultural aspect. Israeli dance companies such as Bat Dor and Batsheva are acclaimed and traditional dances ar e features at celebrations and ceremonies suchRead MoreThe Spiritual Discipline Of Practicing The Presence851 Words   |  4 Pages‘to develop a continual openness and awareness of Christ’s presence living in oneself’. It involves turning your mind to a Christward direction, constantly being thankful and doing everything for God. This reflective essay will cover numerous aspects of the spiritual discipline of practicing the presence, including my original understanding, a significant Christian historical figure, and denomination comparison. Furthermore, different personal experiences of practising the presence, specificallyRead MoreEssay on Violent Video Games: Dangerous Entertainment1153 Words   |  5 PagesViolent Video Games: Dangerous Entertainment Since the beginning of organized society, entertainment has always been an aspect closely tied with human nature. From the times of ancient empires, such as the Romans and Greeks, humans have used entertainment as an outlet to escape the harsh reality of everyday life. Although in those times, entertainment was considered duels to the death with animals and other humans opposed to the censored reality shows and formulaic movies we have today. HoweverRead MoreStreet Art: Crime or Art?1517 Words   |  7 Pagesis Street Art? Street art is arguably classed as Urban Art and also known as Contemporary Art. This form of Art represents the voice of the lower class in debate with the political class, they express themselves with sprays on plaster and endure A life spent scribbling in books scrambling over walls and fences, scrawling on any available surface. It is today accepted by designers and artists who also are influenced by these contemporary visualised forms, this form of contemporary art has changedRead MoreThe Authors Conclude With A Few Rehashing Comments Related1658 Words   |  7 Pagesarticle review and reflection will stimulate and encourage you to do so. Everyone sees these subjects in so many different ways that there will never be a well-defined and accepted way of understanding how to intertwine it into sport psychology (or life, in general) without offending someone or appearing to be discriminating. Even within the constructs of a particular religion, one can offend another by a simple misunderstanding. 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Southern Luzon State Free Essays

APPENDIX A Questionnaire Republic of the Philippines SOUTHERN LUZON STATE UNIVERSITY Gumaca Campus Gumaca, Quezon Software Acceptability and Features| Rating| | 1| 2| 3| 4| A. Functionality of the Propose System| | | | | 1. The system can accept organized data| | | | | 2. We will write a custom essay sample on Southern Luzon State or any similar topic only for you Order Now The system has the ability to be used by the admin, manager and user| | | | | 3. The system operates in real time| | | | | 4. The system prevents unauthorized person to use the system| | | | | 5. The system is capable of communicating with other system| | | | | B. Usability of the Propose System| | | | | 1. The system can be learned easily| | | | | . The admin can manage through the system| | | | | 3. The system’s function can easily be determined by the user| | | | | 4. The system can be used even if the users don’t have technical expertise| | | | | 5. The system can saves time using it| | | | | C. Reliability of the Proposed System| | | | | 1. The system has the ability to resume works and restore lost data when failure occurs. | | | | | 2. The system runs properly| | | | | 3. The system warned or alerts the user if there are errors| | | | | 4. The system’s faults in the software can be eliminated over time| | | | | 5. The system can maintain its functions even after failure| | | | | D. Efficiency of the Proposed System| | | | | 1. The system can utilize system resources efficiently| | | | | 2. The system responds to user command easily| | | | | 3. The system can process data rapidly| | | | | 4. The system utilizes IT equipment information effectively| | | | | 5. The system loads in a short period of time| | | | | E. Portability of the Proposed System| | | | | 1. The system can be deployed by other operating system| | | | | 2. The system can be accessed easily| | | | | 3. The software complies with portability standard| | | | | 4. The software can be alternative to other enrolment system| | | | | 5. The user can use the system anytime| | | | | APPENDIX B The design of Southern Luzon State University to be improved APPENDIX C The Proposed Design for the Data Base of The Administrator during encoding of teachers and students. APPENDIX D The proposed design for student to log in for Online Grades Inquiry. Not yet registered? Email us at slsugumaca@yahoo. com or visit us at School Registrars Office. Southern Luzon State University Gumaca campus How to cite Southern Luzon State, Essay examples

A New England Nun by Mary E. WIlkins Essay Example For Students

A New England Nun by Mary E. WIlkins Essay In A New England Nun, Mary E. Wilkins Freeman depicts the life of the classic New England spinster. The image of a spinster is of an old maid; a woman never married waiting for a man. The woman waiting to be married is restricted in her life. She does chores and receives education to make her more desirable as a wife. This leads to the allegories used in this short story. The protagonist life paralleled both of her pets lives, her dog Caesars and that of her little yellow canary. Both comparisons are of restriction and fear of freedom. The animals and the woman of this story are irreversible tamed by their captivity, and no longer crave freedom. Ideas of sin guilt and atonement are also present between the woman and the dog. These images typify nineteenth century beliefs of women and their place in society. This story of Louisa Ellis is an allegory for woman, and uses the levels of allegory ironically. The stories of the dog and the bird layer the theme to help represent Louisas life, who in turn represents the Eighteenth century woman of society. Louisas animals and their relationship to her suitor are further links between her and her pets. The suitor brings out different traits than the norm in both the animals and the woman of this story. The mans influence is seen as disruptive. Man is seen as a threat to the serenity and security of a spinsters life. Imagery put forth by this story, and by stereotypes of the day is of the new England spinster. Women who were not married yet, lived a life of chores and piousness. They learned their domestic chores and other things that would make them presentable as a wife. They did gardening work, read literature, mended clothing and the sort. These women were dependent on men to come and take them, to change their lives. Those who were not chosen were called old maids or spinsters. They typically were wealthy enough not work, so they lived a singular existence at their homes. Their homes became prisons. Leaving the home was possible but there was nothing out of their home environment, so they were left with no other choice but to lead their domestic life. The routine of their domestic chores became a part of their essence leading to the almost manic neatness of Louisas home. Louisa was upset by Joe Dagget when he disturbs her autograph book and her gift book. She has a specific placement of the books. Joe transposes the order when he finished looking at them. This annoys her greatly, so she returns the books to their original order as if was compulsive. The order of her house like the structure of her life gave Louisa a sense of security. She becomes nervous if not angry when Joe later knocks over her work basket. The order of her house is so compulsively exact that she feels the need to remove his tracks from the rug. Joe Dagget and Louisa Ellis were engaged for over fourteen years. He went to Australia to make his fortune, while Louisa waited patiently for Joes return. While Joe was away her mother and brother both died leaving her alone. She became used to solitude and even grew fond of it. When Joe returned he disturbed her life, just as he disturbed her work basket. Louisas dog Caesar was chained up in the yard. He lived a lonely existence with only his dog house and a couple feet of chain in his world. Caesar was a prisoner of his home as Louisa was a prisoner to hers. The dog became accustomed to solitude and would not know any other way of existence. Joe came back after fourteen years to take Louisa away from her prison, but also would have freed the dog. .u9633c6addf4f8675cb662b075d4bbaac , .u9633c6addf4f8675cb662b075d4bbaac .postImageUrl , .u9633c6addf4f8675cb662b075d4bbaac .centered-text-area { min-height: 80px; position: relative; } .u9633c6addf4f8675cb662b075d4bbaac , .u9633c6addf4f8675cb662b075d4bbaac:hover , .u9633c6addf4f8675cb662b075d4bbaac:visited , .u9633c6addf4f8675cb662b075d4bbaac:active { border:0!important; } .u9633c6addf4f8675cb662b075d4bbaac .clearfix:after { content: ""; display: table; clear: both; } .u9633c6addf4f8675cb662b075d4bbaac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9633c6addf4f8675cb662b075d4bbaac:active , .u9633c6addf4f8675cb662b075d4bbaac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9633c6addf4f8675cb662b075d4bbaac .centered-text-area { width: 100%; position: relative ; } .u9633c6addf4f8675cb662b075d4bbaac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9633c6addf4f8675cb662b075d4bbaac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9633c6addf4f8675cb662b075d4bbaac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9633c6addf4f8675cb662b075d4bbaac:hover .ctaButton { background-color: #34495E!important; } .u9633c6addf4f8675cb662b075d4bbaac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9633c6addf4f8675cb662b075d4bbaac .u9633c6addf4f8675cb662b075d4bbaac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9633c6addf4f8675cb662b075d4bbaac:after { content: ""; display: block; clear: both; } READ: Theme Analysis of The Cask of Amontillado EssayJoe said . . . and its down- right cruel to keep him tied up there. Someday Im going to take him out. Louisa objects to this fearing the animal nature of the dog that had laid dormantly for fourteen years. Around the same time as Louisa and Joe became engaged, Caesar bit one of the Elliss neighbors. He bit the man leaving teeth impressions in the neighbors hand. This man demanded that either the dog be destroyed or to remain tied up. Louisas brother built the dog house for Caesar, and that is where he has remained since. Caesar in reality was good natured but committed one transgression. He paid for his actions for the rest of his life. The dog after the incident never barked loudly, almost out of guilt. Louisa also had a transgression fourteen years before the time of this narrative. She had a lover. According to the narrative Joe Dagget was Louisas first lover. In a way she became tied to her home as Caesar is chained to his dog house for her sin. She waited fourteen years, possibly out of a guilty sense of obligation to her first lover. Both She and Caesar lived a quiet and serene life that would be turned upside down with the impending marriage. Both would have their ways of life radically changed. Lousia feared her passion; she feared the setting loose of her passion. Louisa worried that once floodgates were opened, they could not be closed. She transposed this fear upon the dogs wildness. Louisa feared that if the dog was to be set loose, that he would go on a rampage and attack the whole town. She pictured to herself Caesar on the rampage though the quiet town and unguarded village. She saw innocent children bleeding in his path. The dog was old and was not capable of such an act. Joe Dagget recognized this, leading to his desire to free the dog. Louisa on the other hand may have still been able to have passion that led to irrational fears of letting loose, the dog or herself. Out of fear that the dog would go mad, Louisa would not let the dog taste of flesh, only corn meal. She feared that the taste of flesh would bring out the animal in the dog. Over the fourteen years she kept herself celibate to keep her own passion recessed. Louisa could also be compared to her little yellow canary. The songbird in a cage, is a commonly used literary device. It described the position of women who had sufficient economic status not to work. They like the birds were objects of beauty that were shown. Both were performers who were forced to live in cages, Louisa performed for Joe and society and the bird performed for Louisa. One difference between the two is, that Louisas cage had a garden. The bird had to sing and the woman had to act with grace. The canary reacted to Joes entering the house in a way that is akin to Louisas emotions. He seemed to fill the whole room. A little yellow canary that had been asleep in its green cage at the south window woke up and fluttered wildly, beating its little yellow wings against the wires. He always did so when Joe Dagget came into the room. This passage shows though the bird, the feelings of anxiety she had over the impending marriage. She has a claustrophobic feeling of Joe invading her space as shown by the comment on how he fills the entire room. The canary lays in dormant peace until disturbed by the entrance by Joe. Louisa in the fourteen years of waiting came into her own. She was accustomed to her space and Joe took up too much of this precious space. He would throw chaos into her rigidly ordered world. She was the queen of her home and did not want to share control with Joes mother. .u3b3e089c92c1ef5f0526953470019405 , .u3b3e089c92c1ef5f0526953470019405 .postImageUrl , .u3b3e089c92c1ef5f0526953470019405 .centered-text-area { min-height: 80px; position: relative; } .u3b3e089c92c1ef5f0526953470019405 , .u3b3e089c92c1ef5f0526953470019405:hover , .u3b3e089c92c1ef5f0526953470019405:visited , .u3b3e089c92c1ef5f0526953470019405:active { border:0!important; } .u3b3e089c92c1ef5f0526953470019405 .clearfix:after { content: ""; display: table; clear: both; } .u3b3e089c92c1ef5f0526953470019405 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3b3e089c92c1ef5f0526953470019405:active , .u3b3e089c92c1ef5f0526953470019405:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3b3e089c92c1ef5f0526953470019405 .centered-text-area { width: 100%; position: relative ; } .u3b3e089c92c1ef5f0526953470019405 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3b3e089c92c1ef5f0526953470019405 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3b3e089c92c1ef5f0526953470019405 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3b3e089c92c1ef5f0526953470019405:hover .ctaButton { background-color: #34495E!important; } .u3b3e089c92c1ef5f0526953470019405 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3b3e089c92c1ef5f0526953470019405 .u3b3e089c92c1ef5f0526953470019405-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3b3e089c92c1ef5f0526953470019405:after { content: ""; display: block; clear: both; } READ: Red Dragon by Thomas Harris EssayWhen married they would have moved into Joes house with his mother. Louisa would give up her solitude and her control, both of which she feared. The restrictions of her life kept her passions in, and she did not want to change this. Much as she would not let the bird free from its cage to fly free. The bird if freed, never could be returned to the cage. Louisa thought, if she were let out of her proverbial cage she would never again be able to enjoy its security. When Louisa overheard Joe and Lily Dyer, she had an excuse to break off the marriage. Though she wanted to marry, she subconsciously wanted a way out of the wedding. She did not want to unchain the dog or move from the peace and security of her spinster life. The solitude of her life brought her contentment. She did not want her cage rattled. The canary did not want the mans disturbance, showing Louisas feelings Now the little canary might turn itself into a peaceful yellow ball night after night, and have no need to wake and flutter with wild terror against its bars. The years, fourteen to be exact, tamed Louisa. She liked her life; she came to enjoy serenity. Louisa like any tamed animal grows accustomed to their situation. The dog Caesar would probably not know what to do with himself if he were set loose. Louisa similarly would not know how to adjust to married life, after such a long period of isolation. Joe would be a disruption to her organized life. Louisa gave up her birthright, a birthright to a promise of marriage. This did not matter for she had found another. Serenity and placid narrowness had become her birthright. To complete the allegory, once an animal is tamed there is no going back. Louisa Ellis was tamed; she was set in her ways. Her emotions and feelings were visualized though Caesar the dog and the little yellow canary. The bird fluttered when she felt disturbed, it also showed her anxiety toward Joe. The dog exemplified her domestication. Caesars lack of a bark and lethargy represents her need for serenity. The dog does not fight his chain but accepts it. Louisa accepted her chain, her life of waiting. She had accepted it to such an extent that she felt safe with it. When the wait was over, but she did not want to lose the security of the life she had.