Healthcare marketing Essay Example | Topics and Well Written Essays - 250 words - 2

Healthcare marketing - Essay Example When the members had bad blood against Gary, she ensured she instituted good conflict resolution skills to ensure that the team worked in harmony. According to Patti Ferguson, Inez did the right thing through undertaking the jobs she was awarded since it was what she intended to achieve. In addition, she also displayed good leadership skills to her team which made her unique. In addition, through team building activities, Inez managed to bring her team more together compared to when they were before. According to Autumn post on the discussion, it is evident that Inez made the right choice when she decided to take a leadership role. We are amazed by her amicable skills in leading others despite having a number of conflicts in her team. According to Kyrie Robertson, Inez is a wise lady in leading such a team. She exhibited good skills in being a leader. For example, her team had trust and faith in her, a component which all leaders have. All in all, he manage to unite all the members including Gary to work as a team for a common

Brita Case Essay Example for Free

Brita Case Essay The Brita Products Company began in 1988 under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market, but also captured 70% of the market revenue. Brita enjoyed success in the market by creating a perception of better tasting water. However, as ater purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants. The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water- filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes 103 million households. Britas competitors were unable to effectively rival Brita in pitcher sales. Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. PURs faucet-filter system offered added health and convenience benefits that Britas pitcher couldnt provide. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors. Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration system The Purpose This writing aims to present one possible solution to the dilemma that Clorox Company faces. The Clorox Company was the market leader in water filtration in the USA with the Brita Pitcher (one of the Cloroxs most important product), but in 1999 they faced the threat of a new product the faucet mounted filter. Clorox already had its own version of this new product ready to launch into the market, so the issue was to decide the best of the following strategies: 1 . Continue selling only the current product; 2. Introduce their new faucet mounted filter in addition to the pitcher into the market 2. The Analysis Market Summary Clorox launched in 1988 the Brita Pitcher and after a decade they were the market leaders of water filtration systems with a market share of 69%. After the Brita pitcher launch, the water quality became a growing concern to consumers. This new attitude about the quality of drinking water allowed the purified water market to grow in both bottled water and filter systems. This growing on the water market, allowed Clorox Has not defined product Market segmentation

Inclusive School Communities Essay example -- Inclusion Education Clas

Inclusive School Communities One of the most significant and controversial trends in education today is the inclusion of children and youth with disabilities into general education classrooms. Inclusion refers to the practice of educating all students regardless of disability in the same classroom as students without disabilities. Though the term is relatively new, the underlying principle is not, and reflects the belief that students with disabilities should be educated in the least restrictive environment (LRE), or as close to the mainstream of general education as possible. The LRE principle is one of the key components of federal special education law. Advocates of inclusion believe that in most cases, if not all, the LRE for students with disabilities should be the general education classroom, not only for students with mild disabilities but for all students, regardless of the severity of the disability. Inclusion supporters contend that education in the general education classroom will result not only in superior educational outcomes for students with disabilities but also other positive developmental outcomes such as increased socialization (Hunt and Goetz, 1997). Additionally, many advocates of inclusion believe that inclusion not only benefits students with disabilities, but also students without disabilities (Staub, 1995). While proponents of inclusion have often focused on the social benefits for children and youth with disabilities, especially the idea that it promotes social interactions between students with and without disabilities, critics have pointed to the possible disruption that inclusion may have on the overall quality of education for students without disabilities. However, there is litt... ...arson/Allyn and Bacon. Stainback, W. C., & Stainback, S. (1990). Support Networks for Inclusive Schooling: Interdependent Integrated Education. Baltimore, MD: Paul H. Brookes Staub, D. (1995). Qualitative research on school inclusion: What do we know? What do we need to find out? Paper presented at the Annual Conference of the Association for Persons with Severe Handicaps, San Fransisco, CA, November 30-December 2, 1995) Staub, D., & Peck, C. A. (1994-1995). What are the outcomes for nondisabled students? Educational Leadership, 52, 36-40. Voeltz, L. M., & Brennan, J. (1983). Analysis of the interactions between nonhandicapped and severely handicapped peers using multiple measures. In Perspectives and Progress in Mental Retardation, ChapterVI: Social Psychology and Educational Aspects, edited by J. M. Berg. Baltimore, MD: University Park Press.

Radio And Television Advertising :: essays research papers

Radio and Television Advertising We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advcertised. Two of the best ways to advertise are radio and television. These two mediums effect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this, many of us are able to remember products by the jingles or slogans that are used. An example of this is the slogan for Charmin tissue. Anytime you see Mr. Whipple you think of Charmin, and the slogan "Don't squeeze the Charmin." This type of advertising keeps the products in the mind of the consumer. Therefore, when the consumer goes to the market, he will reach for the Charmin. Before deciding which medium youshould advertise in, there are some questions you should ask yourself. The potenetial advertiser should know who they are, what they are selling and to whom they are selling it. When you advertise you should have a realistic profile of your customers. By defining yout target audience, you will be able to aim your advertisments at them. Therefore, a business should take the time to do some research and plan their adveritising strategies. For the small advertiser rafdio is the most effective mediom. It can reach a target audience and propl are likely to herar the advetissment more than once. Most prople spend a great deal of time listening to the radio. They listen while they are commuting to work, are at the office, and while communting home. Radios greatest advantage is mobility. It can and does go everywhere. Its weakness, which can also be viewed as a strength is that it sis limited to tow things, sound and silence. Radio also works on the power of suggestion and the imagination of the listener. Radio advertising rate are determiend by the size of the listening audience. The size os the audience is determined by polls, census data and surveys. Because radio has a lost of competition for its audience, the audience you are paying for is anticipated and potenetiol, it is not guaranteed. Audvertising in radio is bought in "spots." These spots can run form 10 seconds to 60 seconds. You have the option to choose when you would lke the spot to run and how many times you would like for it to run. If you choose prime rate, the spot will cost you more, however it is guaranteed to run at a certain time. Televeiosn is the strongest medium to advertise in and also the most expensive.

Maya Angelou: A Remarkable Renaissance Woman

A Remarkable Renaissance Maya Angelo: A Remarkable Renaissance Woman Maya Angelo is a poet, educator, historian, best-selling author, actress, playwright, civil-rights activist, producer and director. Throughout Angelinos writings, she expresses the realities of growing up in difficult circumstances and has now become one of the most influential figures of American literature. The works of Angelo reflect the strength of womanhood and the impact she has made during her lifetime. Despite being abused and molested as a young girl, Angelo has proven to the world her capability of accomplishing her dreams.Maya Angelo, originally known as Marguerite Johnson, was born on April 4, 1928, in SST. Louis, Missouri (Williams). She adopted the name Maya Angelo in 1953. Angelinos parent's divorced when she was only three years of age. Once the divorce took place, she and her brother, Bailey, were sent to live with their grandmother in the small town of Stamps, Arkansas (America's Renaissance Woman) . While living in Stamps, Angelo experienced the racial discrimination that was the legally enforced way of life in the American south, but she also absorbed the deep religious faith and old-fashioned courtesy of traditional African American life (Williams).After living with her grandmother for four years, Angelo went through a phase of silence. The silence was the result of being sexually molested by her mother's boyfriend (Williams). Angelo felt as if she did not have the right to speak after hearing news of her uncle murdering her attacker. Angelo felt guilty and that it were her words that had killed the man. Angelo fell silent and did not speak for five years after the death of her attacker (Williams). It was not until the age of thirteen, when Angelo and her rather rejoined their mother in San Francisco that she began to speak again.Maya was finally able to overcome her fear of speaking. Throughout the years that Angelo attended Mission High School, she excelled in her school work. Angelo was not only able to excel at school, she also surpassed in the workforce outside of school life. When Angelo was seventeen, she became the first African American streetcar conductor on San Franciscans Market Street Railway Cones). She also worked various jobs such as a cook, dancer, and singer Cones). Angelo proved that she was a very active teenager and worked diligently at whatever task she was given.It was during this time that Angelo was exposed to the progressive ideals that animated her later political activism. Maya gave birth to her son, Guy, at the age of sixteen. She and her son moved to New York City in 1957 Cones). While living in New York, Angelo became involved in many different activities. During her time there, she raised money for the Southern Christian Leadership Conference (CLC) with a show called Cabaret for Freedom Cones). Angelo wrote, directed, and starred in the show. In 1972, Angelo rote the script for another movie titled Georgia, Georgia.The many plays and movies that Maya produced contributed to the fame she has received today. Although Angelo has a varied career as a singer, dancer, actress, composer, and Hollywood first female black director, she is most famous as a writer, editor, essaying, playwright and poet (Angelo). Given Angelinos reallocates existence – from poverty in Arkansas to Journalism in Egypt and Ghana and ultimately to her destiny as a successful writer and professor in the States – it has been no surprise that Angelo has not limited herself to only one or two genres (Meet the Writers).Angelinos career ranges in a wide variety from writing poetry to directing shows. She has written books of poetry, autobiographies, children's books, and screenplays Cones). Angelo has also been a singer, actress, and movie director. As a child, Maya loved to read and dreamed of one day being the author of her own book. Her favorite writers were William Shakespeare, Paul Laurence Dunbar, Longs Hughes, and W. E. B. Dubious Cones). These writers inspired Angelo to be the excellent writer she has become today. Angelo published her first short story in a Journal called Revolute ¶n in 1958 Cones).The events that took place during Mama's childhood in Stamps, Arkansas, led her to writing the well-known auto-biography, I Know Why the Caged Bird Sings. This auto-biography illustrates the life that Angelo had to live and the struggles that she had to face to finally reach where she is now. Maya Angelo has been a strong influence in American literature. She has also made an impact with her involvement during the civil rights movement and being a women's rights activist. Angelo was among the first, if not the first, to create a literary franchise based on autobiographical writings (Meet the Writers).Angelo has become a populist poet due to her writings on paper and being a suede-voiced speaker. Angelo has been awarded numerous awards for her various products she produces or writes. An award do es not always have to be materialistic. It is Just as much or a greater award for Angelinos works to still be shared throughout the world today. Angelinos 1993 poem â€Å"On the Pulse of Morning,† written for Bill Silicon's presidential inauguration, was later released as a Grammar-winning album (Meet the Writers). The Springing medal in 1994 was awarded to her for her achievement in literature (Williams).Angelinos 1995 poem â€Å"Phenomenal Woman† is still passed along the Web among woman as inspiration (Meet the Writers). Before Angelo received these awards, she had become involved with helping Martin Luther King Jar. , and his Southern Christian Leadership Conference fight against racism Cones). Angelo also agreed to help Malcolm X, but two days after Angelo returned to the United States from a trip, Malcolm X was killed. Martin Luther King, Jar. And Malcolm X both influenced the decisions that Angelo wanted to change in her life. Angelo realized that she could infl uence people the same as they were both able to.Angelo decided that she would help African Americans achieve equality through her writings. Angelo was able to accomplish her goal, plus take on many more challenges. Angelo is now a great-grandmother and is a professor of American Studies at Wake Forest University in Winston-Salem, N. C (Angelo). Angelo states that she does like to be called Dry. Angelo (Angelo). Although she never went to college, she has been awarded more than 30 honorary degrees. Angelo is an American study herself. â€Å"l created myself,† she says. â€Å"l have taught myself so much. † The multi-talentedAngelo is very proud of her accomplishments in life. She still enjoys being politically involved and making a difference in the United States. Angelo shared, â€Å"I'm not a writer who teaches. I'm a teacher who writes. But I had to work at Wake Forest to know that. † This statement Just shows how important it is to Angelo to make a difference in others' lives. Maya Angelo has been a hard worker since she was a young girl. As a result of her hard work, Angelo has written and published many successful pieces of literature. She has also been awarded numerous prestigious awards.

How to Get Scholarships to Study Abroad

How to Get Scholarships to Study Abroad Finding money to fund your study abroad program is easier than you might think. From program-specific scholarships to the availability of federal funding, heres what you should know about earning study abroad scholarships. Quick Tip Meet with the experts at your university’s study abroad office to learn more about the best scholarship options for your program, and submit your applications as early as possible to maximize your funding. Finding Study Abroad Funding The first place to go after you’ve decided to study abroad is your university’s study abroad office, sometimes called an international learning office. There, youll meet experts who can answer any questions you might have about funding and help you understand the costs of your program. They’ll also be able to direct you toward the funding opportunities that best suit your situation and provide support during the application process. Study abroad funding options change every year. In order to get the most up-to-date information, utilize one of these regularly updated databases that list grants and scholarships to fund your study abroad experience. (Note that some organizations also provide low-interest student loans specifically for study abroad participants.) AIFSFastWebThe College BoardIIE Passport   Diversity Abroad   Ã‚  Scholarships.com  SmartScholar Applying Federal Aid to Study Abroad  Programs If you receive federal aid to pay your regular tuition, those funds can often be applied to your study abroad program, with a couple of conditions. First, you need to be enrolled at least half-time at your host university. Second, the program must advance you toward your degree. Other conditions might also apply, so its essential to communicate with both your home university and your host university throughout the process. If the cost of tuition at your host university exceeds that of your home university, you might be able to secure a temporary increase in your Pell Grant, as long as you meet eligibility requirements. Program-specific Study Abroad Scholarships Programs like USAC, CIEE, Semester at Sea, and National Student Exchange make study abroad as affordable as possible, and in some cases even help students obtain passports.   USAC, CIEE, and AIFS The University Studies Abroad Consortium (USAC), the Council on International Education Exchange (CIEE), and the American Institute for Foreign Study (AIFS) are three of many study abroad facilitators with programs in six continents and hundreds of cities. These program facilitators operate within massive collegiate networks, allowing them to keep costs as low as possible to help students afford to study abroad. In addition to low tuition costs, program facilitators maintain strong ties within the local communities. These connections allow the facilitators to place students with host families for better language acquisition and lower out of pocket housing costs. The facilitators also offer private scholarships and financial guidance for participating students. Semester at Sea Semester at Sea is a program that uses a ship as its home base and travels to at least ten countries across three or four continents, depending on the route. A semester-long voyage comes with a hefty price tag, but the organization provides scholarship opportunities and external funding assistance to prospective students. In addition to a private scholarship portal, Semester at Sea also offers a Pell Grant match. National Student Exchange National Student Exchange is a network of colleges and universities based in the United States, Canada, Puerto Rico, the U.S. Virgin Islands, and Guam that facilitates accessible opportunities for college students to study away from their home university. Student participants in the NSE program enroll at another participating university for a semester or a full academic year, depending on availability and individual preference.  The program recommends choosing an exchange institution that will complement your studies at your home university, helping you reach academic and career goals. NSE is an affordable option for many students that don’t have the funds or the time to study abroad. Though your institution does need to be a member of NSE in order for you to participate, the network of member institutions is large. Because the schools work together to facilitate these exchanges, you will have the option to pay either in-state tuition at your host university or your regular tuition at your home university. Any scholarships or federal aid you receive annually is eligible to be used to pay for your NSE tuition.   Federal, Non-profit, and Corporate Study Abroad Scholarships There are a handful of government-sponsored study abroad scholarships available to undergraduates, particularly those looking to develop language and diplomatic skills in areas of interest to the United States. Sponsored by the National Security Education Program, Boren Scholarships provide up to $20,000 for students to study in countries critical to the U.S. national interest. Students who receive a Boren Scholarship are required to complete at least one year of federal government employment after graduation. The Benjamin A. Gilman International Scholarship provides need-based funding for students to study or intern abroad. To be eligible, students must be enrolled in a two-year or four-year accredited university, and they must be receiving a Pell Grant at the time of application or prove that they will receive a Pell Grant during the course of the study abroad program. If your community has a Rotary club, the Rotary Foundation provides scholarships up to the equivalent of four years of study to high school, undergraduate, graduate students. Since these scholarships are dependent on your local Rotary club, scholarship amounts and eligibility requirements will vary. Contact your local Rotary club for information on the scholarships they offer.   Other nonprofit organization and corporations, including the Fund for Education Abroad, Scott’s Cheap Flights, American Legion (in cooperation with Samsung), and Unigo provide annual scholarship opportunities.

Problems facing music press. essays

Problems facing music press. essays Discuss the Problems Facing the Specialist Music Press and Suggest how the Format could develop in the Future The Specialist Music Press was first started to provide a variety of information relevant to different areas of the music industry to young people who had developed a particular interest in music. Before this point there was nowhere for music lovers to read about their favourite artists and information could only be found on the radio. The Specialist Music Press grew in popularity as wider ranges of magazines focusing on specialised areas of the industry were developed and this popularity has been recognised by a number of other format magazines. Lifestyle magazines such as FHM and Cosmopolitan now incorporate sections on music, film, books, and in some magazines, computer games. The addition of these features to the already extremely popular Lifestyle genre has created devastating competition to the Specialist Music magazine as readers of the Lifestyle magazines no longer need to buy separate supplemental magazines for each of their interests to find out up to date information. Specialist Music magazines were often purchased in addition to a lifestyle or similar magazine but the introduction of music features into the Lifestyle genre has meant that, unless a reader requires more detailed information, or unless an issue of a Music magazine contains a feature on a favourite band, there is less need for readers to purchase a Music magazine as well as a Lifestyle magazine. The reduction in sales has already had a noticeable effect on the Specialist Music Press resulting in the conclusion of the magazine Melody Maker and the incorporation of its staff into NME magazine as the magazines had a very similar content and style, the reducing readership was no longer great enough to allow for the continuation of both magazines. This is an example of the potential fate of a growing number of music magazi...

Don’t Miss the National Career Summit †FREE This Week!

Don’t Miss the National Career Summit – FREE This Week! The job search process has become more complicated in the last several years. No longer can a job seeker simply look up interesting positions in the Classifieds, then send in a resume and cover letter on nice bond paper, hoping to get an interview. There is a whole world job seekers need to know about that includes job search strategy, branding, networking, social media, and more. Writing is still a key piece of the job search process, and the Essay Expert focuses almost exclusively on writing resumes and writing LinkedIn profiles (in the other aspects of the business, we edit business documents and help students write college application essays). If you need to bring your written documents up a level or two, we are a great resource. Although I will be taking a Job Search Strategist Course starting this week, I still plan to provide clients primarily with writing services. For the other aspects of the job search, I’m thrilled to announce the National Career Summit, which is being offered FREE by a top-notch group of career experts this week. You may have noticed my announcement of the event in my newsletter – it started November 4 – and there is still a week to go. If you are a job seeker or considering starting a business, this is a rare opportunity to learn from the best! Some of the topics include: Building Your Online Reputation Preparing Veterans and Others for Federal Employment (a great tribute to Veteran’s Day) Entrepreneurship: Creating a Business Plan Great Jobs for Everyone 50+ Networking (On and Off Line) Twitter and Facebook for Job Seekers How to Do Research to Find the Job You Want It’s quite a full schedule for the week – a tremendous opportunity really. If you consider job seeking as a full-time job, then it will be a clear choice for you to spend a couple of hours a day learning from these experts. Sign up for the National Career Summit here. View the schedule here. Events are being recorded and can be accessed after the telesummit is over for a small fee. Register now and take advantage of this weeks session at no cost! I’m so convinced you’ll get value from this summit that I am announcing it even though I am not one of the speakers! It’s important to me to provide resources to my readers and this is a great one. It’s also important to me to support my colleagues who are doing such important work supporting job seekers and entrepreneurs to reach their goals. I highly encourage you to participate in the presentations that look useful to you. If you do participate, please let me know how the sessions went!

Critical Response Essay Example | Topics and Well Written Essays - 1000 words - 1

Critical Response - Essay Example Also, the author points out the similarity of the case to the inclusion of the phrase â€Å"In God we trust† in the United States dollar; however, Wilde distinguishes this similarity as inverted as she contends that the focus is absolutely different: the In God we trust in US dollar is employed for business undertakings while under God in the Pledge of Allegiance is used in recitation of loyalty. While the author makes manifold convincing points in her article, there are three most salient points that should not be overlooked: (1) the phrase â€Å"under God† is descriptive of something; and that description, while does not attempt to establish a religion, creates a link to the deeply-embedded Christian heritage of America; (2) that â€Å"under God† and â€Å"In God do we trust† are phrases that are used distinctively for very different purposes; (3) Many Americans do not believe in God; as a matter of fact, â€Å"70 or 80% of the Americans are atheistâ₠¬  (Wilde 2). Therefore, there is more reason for the rewording of the Pledge of Allegiance as not everyone is willing to identify themselves with the included phrase. â€Å"Under God† is descriptive of something and it is divisive Since 1954, the Pledge of Allegiance reads: â€Å"I pledge allegiance to the flag of the United States of America, and to the Republic for which it stands: one nation under God, indivisible, with Liberty and Justice for all† (Djupe 329). Wilde is persuasive in the fact that the phrase â€Å"under God† is descriptive of something; and that description is something ironical to the intention of the pledge: notice the phrases â€Å"with Liberty and Justice for all† – the First Amendment of the United States constitution strongly prohibits the establishment of religion in any law that the Congress would intend to create. In this regard, it can be observed every American citizen, whether an permanent resident or a citizen, sh ould be given complete justice and liberty, including religious liberty and the right to exercise their religious freedom; nevertheless, the fact that the Pledge of Allegiance is for every American citizen to recite, whether they are willing to do it or not, it breaks the intention of the pledge that there is justice and liberty for all considering that not everyone believes in God and yet everyone are deemed to recite it. Even if they choose to be silent in the phrase when reciting the pledge, why should they be silent in the first place? While Chief Justice Rehnquist calls the phrase â€Å"under God† as a â€Å"descriptive phrase†, he was not able to specify what the phrase is describing. Granting that the Chief Justice was right, for the sake of argument, it could then be inferred that the phrase is descriptive of monotheism - something that denies many non-Christian Americans to conform to the law; and thus, a political harassment of some sort. Since it is a pledge intended for the people of the United States of America, then no one is exempted from it, including atheists. By and large, the wordings have fallen short of the real character of America: a land that is free. How can a country that claims to be free, with â€Å"Justice and Liberty for all† would make an act that is discordant for its people? The solution may be just be a revision of the pledge itself and nothing more. â€Å"

OSHA Legal Aspects of Safety and Health Research Paper - 1

OSHA Legal Aspects of Safety and Health - Research Paper Example Employers at this point if all the standards had been followed would stand to be offered citations unfairly. The other is impossibility of compliance defense whereby at that time of the hazard it was not functionally possible for the business to comply with OSHA standards or alternatives were unavailable. Greater hazard in compliance defense is the other whereby compliance will result in greater hazard than non-compliance. Lack of employer knowledge defense offers an avenue for employers in case they prove to have no prior knowledge of conditions that caused violation (Bitter, 1992). Equipment not in use defense acts to enable a vacation of a citation where the cited equipment was not being used. Marshall v. Barlow’s case went that OSHA searched Barlow’s business without a warrant with a claim that they had the power to do that. OSHA’s claim and conduct was ruled out by the Supreme Court but under that particular circumstance (OSHA, 2010). Atlas Roofing Co. v. OSHRC is the other case where OSHRC was given a green light by the Supreme Court to decide the instances of violations (OSHA,

Accounting Research Essay Example | Topics and Well Written Essays - 750 words

Accounting Research - Essay Example The mortgage-backed securities were discovered held in portfolios in banks and hedged in funds all over the world. This greatly affected the other commercial instruments. The stock in the US fell around 13% in fears of collapse of these banks. Investors soon withdrew their money from these banks which led to liquidity problems for the banks. In three days’ time customers had drawn  £2 billion. The crisis spread fast to investment funds and management funds that had been exposed to subprime debt. Most of the funds lost value of their assets e.g. Global Alpha hedge Fund lost 26% value; while others stopped valuing their funds due to complete evaporation of liquidity. With attempts by the Federal Reserve to stem the crisis by imputing more money into lending institutions and with the aim of gaining investor confidence, 2008 saw a complete turn of events. Loss of investor confidence in financial institutions spread to credit markets. A decline by 30% prices of market prices for commercial papers was felt. Fair value has been defined as that price which would be received to sell an asset or paid to transfer a liability in an orderly transaction between the participants in the market at the measurement date (Laux, 827). The second level input was for direct or indirect observable market data which could be used to value assets with no observable prices. Market information was used to give the mark-to-model measurements (Healy, 6) Lastly the third level of inputs that entailed unobservable firm supplied estimates e.g. home price depreciation forecasts, resultant credit loss severity on mortgage related position et cetera (Healy, 7). The application of the FVA resulted in many financial institutions making huge write downs that eventually led to the subprime crisis. Level 2 and 3 inputs had to thorough explained. The

Audit Evidence Essay Example | Topics and Well Written Essays - 1500 words

Audit Evidence - Essay Example These are all physical items owned by a business; these may include Land, motor, buildings and other freehold property. Besides these physical assets there is also another class of assets referred to as intangible assets, this class contains such items as patents, copyrights and good will. What the auditor does in looking for audit evidence is that he checks these particular items individually for things like physical location for those it can be verified. Items which may require verification are buildings and freehold property. The auditor also considers amortizations for intangible assets such as goodwill and patents. The other class of assets is the Current assets that include fast moving goods of the business and other short term items of the business among these are the inventory, account receivables, and liquid money that is held by the business. It should however be noted that all the items may not involve the same methods of gathering the evidence as some tend to offer a complicated documentation process while others have a simpler system thus for the auditor to decide what method to use he has to consider each of these items and determine which of the items requires what method. In the following discussion I wish to determine what method to use in each of the selected items in the current assets namely inventory and account receivables. Under the examination method different modes are used by the auditor depending on the item involved. (Elder, Bisley and Arens 2008) Inventories These require physical counts by the auditor to verify the amounts indicated in the records, this verification may involve several methods - The client does the counting and the auditor simply observes and does test counting for some of the items. -The auditor does literal counting for all inventories Other procedures touching on inventory involve examination of purchase invoices and sales reports for a given period. Also determining whether the inventory is pledged or is subject to liens. Accounts receivables These all debts owned to the business what the auditor needs to check when it comes to these is whether some are overdue and also check on the ones that may look very s8uspicious.These may include recurrent accounts with very huge balances etc Checking of these accounts mainly provide evidence on rights and obligations. Advantage of this method of evidence gathering The auditor gets first hand information, this

Article summary Example | Topics and Well Written Essays - 250 words - 2

Summary - Article Example Meanwhile U.S intelligence had been watching Libya for months but no one was able to give warnings of the Benghazi attacks, as disclosed by another U.S official under condition of anonymity because they are not allowed to talk about intelligence matters in public. However in terms of spies on the ground U.S army has kept surveillance over Libya since ages, these spies are intermixed with the locals and they do not carry arms and ammunition and their names are even not disclosed. Furthermore to increase the area they cover, the frequent use of drone technology is put to practice, one official said. Moreover intelligence which is gathered from the air by using drone also requires confirmation from the sources or spies on the grounds in order to attack or to go after for targets. So therefore need of more spies is somehow justified by U.S officials in this way. Likewise since Libya is in a re-developmental phase so there is confusion and competitiveness likely to present amongst the different political and religious parties, furthermore â€Å"The Libyans in just about every endeavor are just learning to walk, let alone run," said by Paul Pillar (Dozier, 2012). Dozier, K. (15 Sep. 2012). ‘U.S. Scrambles to rush spies drones to Libya.’ USA Today. Retrieved September 15, 2012, from Harding, L., and Stephen, C. (12 Sep. 2012). ‘Chris Stevens, US ambassador to Libya, killed in Benghazi attack.’ The Guardian. Retrieved September 15, 2012, from

Audit Evidence Essay Example | Topics and Well Written Essays - 1500 words

Audit Evidence - Essay Example These are all physical items owned by a business; these may include Land, motor, buildings and other freehold property. Besides these physical assets there is also another class of assets referred to as intangible assets, this class contains such items as patents, copyrights and good will. What the auditor does in looking for audit evidence is that he checks these particular items individually for things like physical location for those it can be verified. Items which may require verification are buildings and freehold property. The auditor also considers amortizations for intangible assets such as goodwill and patents. The other class of assets is the Current assets that include fast moving goods of the business and other short term items of the business among these are the inventory, account receivables, and liquid money that is held by the business. It should however be noted that all the items may not involve the same methods of gathering the evidence as some tend to offer a complicated documentation process while others have a simpler system thus for the auditor to decide what method to use he has to consider each of these items and determine which of the items requires what method. In the following discussion I wish to determine what method to use in each of the selected items in the current assets namely inventory and account receivables. Under the examination method different modes are used by the auditor depending on the item involved. (Elder, Bisley and Arens 2008) Inventories These require physical counts by the auditor to verify the amounts indicated in the records, this verification may involve several methods - The client does the counting and the auditor simply observes and does test counting for some of the items. -The auditor does literal counting for all inventories Other procedures touching on inventory involve examination of purchase invoices and sales reports for a given period. Also determining whether the inventory is pledged or is subject to liens. Accounts receivables These all debts owned to the business what the auditor needs to check when it comes to these is whether some are overdue and also check on the ones that may look very s8uspicious.These may include recurrent accounts with very huge balances etc Checking of these accounts mainly provide evidence on rights and obligations. Advantage of this method of evidence gathering The auditor gets first hand information, this

Huckleberry Finn vs. Juggar Singh Essay Example | Topics and Well Written Essays - 1250 words

Huckleberry Finn vs. Juggar Singh - Essay Example None of them depict a political figure but rather they are just ordinary people with extraordinary skills. Both share some similarities, differences and impact in the overall plot of the novel in a distinctly, unique fashion. The theme around which â€Å"The Adventure of Huckleberry Finn† revolves is civil war between New England and the Old. It is set in Illinois during the pre-war times. Huck is a thirteen year old boy coming from a poor background and Widow Douglas and Miss Watson decide to civilize him. He is not only credulous but also susceptible, insightful, diligent, empathetic, evenhanded, rational, audacious, smart and blase all at once. The fact that he is superstitious is revealed in the very first chapter when he accidentally kills a spider and suddenly fears that this act will bring bad luck in his life (Twain 1977). Secondly, when he makes the mistake of spilling the salt at Widow’s place, he wants to throw it over his shoulder to ward off bad omen but he is stopped by the Widow herself. Later when he meets Jim, both share a series of superstition based on their experience and what they had heard. Huck is also gullible since he is so young. When he tries to flee the ladies’ attempt to civilize him, he meets Tom who offers him to become a part of his gang of robbers provided he goes back home. This also makes him adventurous since he is easily convinced that the gang of robbers will be an exciting company to be with. Despite of the lack of education, Huck is also shrewd and extremely rational (Twain 1977). This allows him to keep pace with Tom’s adventures. The intelligence of Huck is evident through his schemes of getting rid of his abusive father who had literally kept him locked in his place like a kidnapper. His master plan to escape is very grand and involves his own death. He makes the scene look like a murder and in his fathers’ absence, loads the canoe he finds floating in the river with supplies. He does not stop here. He kills a wild hog and plucks his own hair so that it looks like a crime scene where he was killed and dragged into the river. His industrious nature enables him to recognize the worth of any object he comes across such as a piece of driftwood in the river, and plans to sell and make money from it (Twain 1977). During his travel with Jim he continues to collect such items, hoping that one day he will possess a lot of money. Juggat Singh of â€Å"Train to Pakistan† is considered to be a local thief of the village Mano Majra located at the border of India and Pakistan in the novel. The story unfolds as the narrator recalls an incident that took place in the village which changes Juggat’s lifee forever. He is arrested by the police for murdering the village’s money lender Ram Lal. Ram Lal was actually murdered by Malli, a neighboring village’s dacoit. Juggat is in love with a Muslim girl named Nooran. Juggat’s bravery is revealed to t he people of village when he attempts to save the lives of many people including Nooran’s. The village, which was once a peaceful place, becomes a place of rebellion and hatred. Amidst the chaotic situation of the village which is faced with bloodshed after the arrival of the train full of mutilated dead bodies at the village, which is a combination of Hindus, Sikhs and Muslims, Juggat decides to prove his worth as a peace maker and not a

Understanding of Life after Death Essay Example for Free

Understanding of Life after Death Essay With reference to the topics you have investigated, examine and comment on the claim that the teachings of the new testament do not add anything of value to our value of our understanding of Life after Death. (50 marks) The claim that the teachings of the New Testament do not add anything of value to our value of our understanding of life after death is a very big claim to make. With reference to the topics I have investigated, 1Cor 15, St. Paul, Soma, The Soul, Dualism, Monism and the Empty Tomb, I will examine and comment on that claim. This claim is controversial because it has many objections from other scholars and many Christians. In 1 Corinthians 15 there are six key sections. The first of which is Christ’s Resurrection. Here Paul is keen to tell the Corinthians that he isn’t the teacher on life after death and that he is simply passing on Jesus’ message, because as we know, Jesus was the teacher and his apostles, which later included Paul after Damascus, were his messengers. The second section is the denial of the resurrection. Paul says that some people argue that â€Å"there will be no resurrection of the dead† and some scholars argue that this is not a theological argument, but Paul argues that the soul is immortal and not the body. Paul illustrates the theological implications of the objections from Corinth are that if dead men don’t rise, then Christ did not rise and Christian faith is empty. Paul continues to say that if Christ was not raised, then our preaching is useless. Clearly Jesus’ resurrection must have happened as the tradition has survived. The third section is all about the consequences of Christ’s resurrection. Barrett writes that â€Å"the resurrection of Christ is a pledge and proof of the resurrection of his people†. St Paul makes a direct link between Adam and Christ, Adam’s actions had far reaching consequences such as original sin and Christ’s Resurrection has too such consequence such as universal salvation. Paul goes on about two different orders, Christ and his believers. Morris argues that the Greek word for destroyed does not imply fighting, just that all rule, other than Christ, we will be rendered null and void. Section four is all about the Arguments from Christian Experience. V29 brings about an abrupt change in focus, and St Paul moves from Christ to Christian. Section five goes on about a bodily resurrection. St Pauls uses the miracle of the harvest and says that are bodies are â€Å"sown up† in corruption, dishonour and weakness, but it will be raised in incorruption, glory and power. Paul’s teaching of a glorified body is a marked difference from Jewish thought, as they expected an identical body. Section six and the last section is about the victory over death. This is where Paul made clear that those who rise will be different and not flesh and blood. Paul stresses the continuity present and future state with fourfold use of the word â€Å"this†. He emphasises that ‘this’ perishable and ‘this’ mortal will be clothed with imperishablity and immortality. In my opinion, 1Cor 15 doesn’t help the claim that the teachings of the New Testament do not add anything to our understanding of Life after Death because it tells us about how we can overturn death and destroy it. John Drane argues that Paul’s conversion on the road to Damascus, together with Jesus’ Passion, Death and Resurrection, led him to believe that he was truly living in the presence of God. From a close study of the New Testament, it can be argued that St Paul changed his belief about resurrection as time progressed. St Paul spoke about Parousia to the Christians. The Parousia is the final victory over evil, when Jesus rises again. Initially, St Paul held a strong apocalyptic view which was that all Christians will live until the Parousia, yet this was challenged by the Thessalonian Christians, as many of them began to die. St Paul then said that those who have died will be raised to new life at the Parousia. He then added that those who were still living at the end of time of the Parousia would be transformed at the same instant. St Paul then declared that this transformation would not be sudden, but a gradual change, beginning with conversion and ending with death, which would lead directly into a new existence in a spiritual body without the need for the Parousia to arrive first. Drane argues that the change in St Paul’s thinking represents a change from unrefined Jewish view to a more sophisticated position that owed a lot to the influence of Greek philosophy. The Greek Tradition is that the Hellenistic thinking originated from Plato who said that the soul is immaterial and does not occupy space. It therefore does not disintegrate. It is immortal. Whereas the Jewish view is that they believed that, in some way, the soul begins to perish at death, and the psycho-physical unity that was the person is re-created elsewhere. The question has been asked as to whether Paul ever believed in spiritual resurrection? Whether Paul did believe in a spiritual resurrection, then that would prove to help our understanding on Life after Death. Most scholars disagree with the notion that St Paul believed in a purely spiritual resurrection, as this is a very primitive Christian belief that has since been replaced with belief in a physical resurrection. However Carrier and Friedman maintain that there are a number of arguments to support this view. First, that St Paul experienced a vision on the road to Damascus, during which he was converted. Therefore, it is reasonable to suggest that the appearances were understood by Paul to also be visions, and not literally physical occurrences, as portrayed in the Gospel of Luke and John. For Paul used the same Greek word to describe the ‘appearance’ in both instances. Secondly, that in 1Cor 15, Paul writes of ‘perishable’ and ‘imperishable’ bodies; he also makes a distinction between things of earth and things of heaven. Because he doesn’t disclaim the popular belief that things of heaven are ethereal, it can be argued that the people at Corinth already accepted it. Therefore, it is ‘prima facie’ that it is reasonable to suggest that St Paul was implying that the ‘imperishable body’ was ethereal, and not physical. Furthermore, St Paul literally makes this distinction calling the perishable body ‘psychikos’ which means a natural body and the imperishable body ‘pneumatikos’ which is a spiritual body, and says that they both co-exist in one body. He says that the body we know, the body of flesh, is own only this other, second body, the body of the spirit, rises to new life. Finally, St Paul says, that â€Å"flesh and blood cannot inherit the Kingdom of God† because they are part of the perishable body, whereas it is an imperishable body that rises to new life. Yet these arguments have been outright rejected by the majority of scholars, who favour the idea that St Paul did actually believe in a bodily resurrection. So why does it seem so convincing that St Paul believed in a bodily resurrection? Scholarly debate has identified that firstly, Paul’s self-identified Jewish heritage precludes such a conclusion. Secondly, that the language Paul uses to describe the resurrection, most notably â€Å"soma†, emphasises the physical nature of the resurrected person. And thirdly and finally, Paul’s belief that Christians immediately went to be with Jesus upon their death, but still awaited a â€Å"resurrectio n† demonstrates that the resurrection being discussed was a physical one. I believe that there is no doubt that there is a strong Jewish background to Christianity. Carrier and Friedman ignore this background, arguing that because Christianity changed some Jewish beliefs, there is no part of Judaism that is informative to Christianity. The little regard that Carrier and Friedman exhibit for Paul’s Jewish background is in direct contravention of the importance Paul clearly places on it. Carrier again attempts to confuse the issue by arguing that, even if Paul was a Jew, only the Pharisees believed in a bodily resurrection. The Sadducees and Essenes did not. Moreover, Young argues that Pharisees stressed a literal resurrection of the physical body, which would be reunited with the spirit of an individual. By aligning himself with a Pharisaic background, Paul provides us with an important insight into the meaning he attaches the term ‘resurrection’; he believed in a physical resurrection of the body. â€Å"Soma† emphasises the physical. In his writing, St Paul uses the Greek word ‘soma’ to refer to the body. Importantly, he does not use it solely for referring to resurrection; strengthening the argument that when it is used to refer to resurrection, it will die; but it will also be resurrected. â€Å"Soma† is also mentioned in the NT but not referring to resurrection. In 1Cor 15:3, Paul says that his ‘soma’ is not present with the Corinthians, but his ‘spirit’ is; emphasising the physical nature of the ‘soma’. Barrett argues that Paul’s use of the word ‘spirit’ here colloquial rather than theological. In Rom 4:19, ‘soma’ is used to describe how the bodies of Abraham and Sarah were too old to be fertile; its physical nature, again, stressed. Accordingly, the very fact that Paul uses the term ‘soma’ to explain the resurrection demonstrates that he is referring to a physic al event that involves the body of the believer. Additionally, Paul uses the analogy of the seed, stressing the continuity of the earthly body with the resurrected ‘glorious’ body. In 1Cor 15:50-54 Sanders comments that immortality is ‘put on’ and replaces mortality. Paul was not thinking of an interior soul which escapes its mortal shell and floats free, nor the new life being breathed into the same body, but again of transformation, achieved by covering mortality with immortality, which it ‘ swallows’; emphasising the physical. Wright and Barrett argue similar points. My own personal opinion is that Paul believed more in a spiritual resurrection but he didn’t rule out a physical resurrection. In light of the statement I think that this is an influential part of our understanding of Life after death because it helps us understand which resurrection was more likely. The term ‘soul’ refers to ourselves, who earn rewards and consequences by coming to know, or failing to come to know, God by faith. We will come to earn blissful life in heaven, or eternal loss of heaven. Jesus’ parables clearly teach us that it is the same self judgement which faces judgement after death as the self who lived on earth in the body. There are three different theories about the soul. The first theory being the Theory of Origen. The soul existed in the heavenly realms before descending into this world, and that its present imprisonment in a material body is the result of a primeval fall from grace. This was never widely accepted, and rejected by the Church at the Council of Constantinople in 540 AD. The second argument is that of Traducianism. The theory that the soul-substance which God breathed into Adam has been passed down through generation after generation of his descendants by continual division. To some extent, this draws parallel with modern genetic science: everything comes from a gene pool. This was gradually abandoned by the Church. The third and final argument is that of Creationism. Each new soul is a new divine creation which God attaches to the growing foetus at some point between conception and birth. This was enshrined by the First Vatican Council, who declared that â€Å"God creates a new soul and infuses it to ach man†. However, Creationist thought is incompatible with the findings of modern science as it suggests that there are characteristics of the self that are derived neither from genetic inheritance nor from interaction with the environment; Dawkins would ridicule this theory, saying it was none-sense. Personally i believe that the soul is resurrected and moves on in life and that our bodies will rise up at the Parousia. Therefore it is an important aspect to our understanding of life after death. Monism is the theological view that all is one and this will help us understand Life after Death; human beings are made up of one substance and that what it is to be human can be defined in material terms because the soul cannot be separated from the body. Monism comes in a number of different forms: some argue that the soul and body are one, whilst others reject the concept of soul altogether and that the body is one substance on its own. People were beginning to speak of the soul as â€Å"the ghost within the machine [the body]†. Ryle argued that this was â€Å"a category mistake† as the language was being used incorrectly. By describing the soul in this way, the soul is being proposed as something ‘extra’ inside the body, which can physically identified within a person. Ryle argues that to talk of the soul is to talk about the way a person acts and integrates with others in society: it, therefore, is not separate and distinct. Dawkins perspective of Monism is that the view that we can only know what we are able to empirically verify. The soul does not exist separately from the body as it cannot be verified. This is known as Materialism. Linked to Dawkins is that he believed that humans are bytes of digital information; there is no soul as we are simply the sum of our genes. The soul cannot survive death, there is only the survival of DNA. Dawkins can be described as a ‘Harsh Materialist’ because he does not believe in life after death. He believes it is nonsense to talk of a life after death as one body is dead, it ceases to function. Dawkins claims that human consciousness has now fully evolved because we are now at a stage where we are able to predict the result of our actions, enabling us to choose how to behave. Therefore, humans continue to evolve because of the need to develop our memes (the way in which we mimic behaviour from other humans), not because of the genetic need to display our consciousness as a human race. I fell that this is important to our understanding of Life after Death because it allows us to see and understand the different attitudes to life after death. Soft Materialists still support monism but, unlike Harsh Materialists, they do believe in a life after death. The main supporter of soft materialism is John Hick, who proposes a replica theory. The strengths to this theory are, one, if you accept God’s omnipotent existence, then Replica Theory is perfectly plausible. Second, Replica Theory does not posit a soul, and so does not have to justify its existence. Thirdly, the Replica Theory answers the ‘conflicting claims’ argument because, according to Hick, everyone goes to heaven, regardless of their religion/beliefs. Fourth, the theory does not depend upon dualism and so is ‘acceptable’ to more people. Finally, in terms of logic, Replica Theory is possible. The criticisms of the Replica Theory are, one, Vardy challenges Hick by questioning whether the replicated being would be the same person. Is a ‘replica’ the ‘same’ as the original? Secondly, Vardy further argues that there is a break in continuity; for a person to stop existing in one place and be replicated in another there has to be a break in continuity of existence. So much so that the replicated person cannot be the same person. Thirdly, Williams simply argues that an endless life of replications would be increasingly boring and result in a meaningless life (an argument against Christian beliefs). Finally, logical possibility does not equate to factual possibility. Dualism however, is the idea that the mind and body are two separate substances. It is possible to survive death, as the soul disembodies. Human beings consist of both physical minds and that the mind is the essence of a person. This belief supports the immortality of the soul. Plato was a dualist who believed that the soul and body are two separate substances that interact with each other. Plato argued that the real identity of the person lies with the soul. He argued that the body and the mind are often in opposition; he saw the body as a nuisance and a bind. It is not the real person. Plato wrote â€Å"We may say ‘I have a body’ but not ‘I am a body’†. Plato believed that the real person is separate and distinct from the body it inhabits. The soul existed prior to being in the present body and, on death, will leave the body. The soul is on a higher level of reality than the body, being immortal with understanding of the realm of ideas. The body is concerned with the senses, the soul with reason. The soul is not always perfect because the body corrupts it and drags it down. Humans have the task of taking care of the soul, but this is easily corrupted. This helps our understanding of life after death because it gives us two sides of the argument for a spiritual or bodily resurrection and why they are both accepted. There is a wealth of scholarly debate on the historicity and significance of the empty tomb. The empty tomb will tell us if Jesus’ resurrection was bodily or spiritual, because he rose in body but then the robes were left perfect, as if to say that he floated up out of them, making it a spiritual resurrection. Arguments against the empty tomb detail are the fact that, St Paul gives the ‘official Christian list’ of resurrection appearances, without making a single reference to the empty tomb. Also, sceptics claim that the body of Jesus was simply stolen (i.e. not resurrected) or hidden by the disciples, making any post-resurrection appearances documented in NT nothing more than spiritual visions. The Swoon Hypothesis proposes that Jesus never actually died on the cross, but entered into a coma, from which he awoke whilst in the tomb, and so therefore never resurrected. Some go as far as saying that Joseph of Arimathea offering a tomb for the body of Jesus is an invention of early Christians who were desperate to make a bodily resurrection seem possible. Dawkins would concur this. If these arguments were to be accepted, then it would suggest that there was no spiritual resurrection, it was purely bodily, if there even was a resurrection. Arguments for the historicity of the empty tomb, i can be said, of the ‘stolen body theory’ Hick says that it would have been impossible for the disciples to do at Pentecost, less than 2 months after Jesus’ crucifixion; to have publicly proclaimed the resurrection in Jerusalem (within a mile or so of the tomb), if his body was still there and able to be produced. Brown argues that there was an understandable hostility in the early church toward the Jewish leaders. In Christian eyes, they had engineered a judicial murder of Jesus. Therefore, because Joseph of Arimathea was a part of the Sanhedrin that condemned Jesus, it is highly unlikely that he was a Christian invention (there is no reason why Christians would make up a story about a Jewish Sanhedrinist who does what is right by Jesus!). The empty tomb is reported by many independent early sources (incl. Mt, Mk, Lk, Jn, and Paul). Jewish historian Josephus reports that Jewish women were not even allowed to serve as witnesses in court; making it even more remarkable that it was women who discovered the empty tomb (surely this detail would have been omitted or changed if it were not true?!). My own personal opinion is that there was a resurrection, but going on the arguments given to us, I think that it was a bodily resurrection and that I would fall under the bracket of a monist. I believe that the New Testament teachings help us in our understanding of Life after Death because it teaches us about the body and soul, but I believe that it was a bodily resurrection because i believe the that the body and soul must have been working together as one to raise Jesus from the dead, because if it was one or the other then Jesus would have come back as a different person. Others would disagree with me because they feel that the bible is made up and that the historicity aspect is just coincidence and that it was a recent write-up of events of landmarks still existing today. This view fails because Johanine eschatology proves otherwise. The pool with five porticos still exists today, and that wouldn’t have been included in John’s gospel if it didn’t exist in John’s time. The eschatological aspect of it is that Jesus’ second coming will be at the Parousia when, we rise, bodily and spiritually to overcome death and evil.

Johnson and Johnson Company Analysis

Johnson and Johnson Company Analysis This assignment is on the company called Johnson and Johnson. I have collected marketing information of this company as my topic is marketing research on Johnson and Johnson. I have covered marketing strategy, product strategy, product innovation. Also I have mentioned a case study of Brystol-Myers and explained it in this assignment below. Johnson and Johnson company sponsors brands for women health care child health care etc. This brand is most popular in child health care segment. Mothers fist choice is Johnson and Johnson for her babys health. Their products are uninfected to babys skin. Now Johnson and Johnson company has started giving babys products in a kit so that all the useful products for a baby can be available in one kit only. In this assignment I have also done company analysis as what is the condition and position is in market. SWOT analysis is also been covered. Johnson and Johnson company help mothers and infant survive childbirth and analyze their own products that how they are making the differences in the peoples lives. Johnson  Ã‚  Johnson and its many operating companies support community-based programs that improve health and well-being. The companys desire to make people healthier and safer, this is included in companys giving. JJ Corporation has a very good perception of India. This has been supported by good results in the country. JJ is also exploring the opportunities for setting up BPO operations in the country. Introduction Johnson Johnson was founded on more than 120 years ago on a radical idea. It provides medical diagnostic sections which offer surgical equipment orthopedic products, monitoring devices and contact lenses. The team brought the new ideas products that can transform human health and well being to use the hygienic sutures, dressings and bandages to pleasure peoples wounds. They have grown to meet worldwide since 1886. Because of the mergers, the formation of new companies and acquisitions, they are now worlds largest and most largely based health care company. In the consumer sections they manufactures markets a high range of products used in baby care, child care, skin care, oral and womens health care fields. The medical diagnosis sections cover products utilized by or under the direction of physicians, nurses, hospitals and clinics. It is a company of continuing strength. Its products, services, ideas are giving the touch to the lives of billions of people every day. They like to share small stories of the people and they have also introduced new ideas their passion and stories and introduced stands a team of people. Johnson and Johnson cares the world however one person at a time this inspires and unites the people of this company. JJ had worldwide pharmaceutical sales of $24.6 billion for the full-year 2008. Robert Wood Johnson served as the first president of the company. Upon his death in 1910, he was succeeded in the presidency by his brother James Wood Johnson until 1932, and then by his son,  Robert Wood Johnson II. CEO of Johnson and Johnson is William C. Weldon. Literature Review (Johnson and Johnson) Marketing is the process that creates interest among customers in goods or services. It generates the strategy that underlies sales techniques, business communication and business developments. It is a process by which companies build strong customer relations and create questionable value for their customers and for themselves. ^  a  b  Kotler, Philip;  Gary Armstrong,  Veronica Wong,  John Saunders  (2008).   Marketing is basically used to make out the customer, to convince the customer, and to keep the customer. The marketing concept id to achieve organizational goals depends upon knowing the needs and satisfying the customer needs and also delivering the4 desired satisfactions. Marketing strategy means to allow an organization to focus on its related resources on the greatest opportunities to increase sales and achieve a sustainable competitive benefit. The strategy is centered on the key concept that the main goal is customer satisfaction. 4Ps of Marketing Product   Mass is produced on a large scale as intangible service or tangible object with a specific volume of units. Service based products are intangible products like tourism industry and hotel industry or codes based products like cellphone load and credits. Examples of tangible object are motor car and the disposable razor. Packaging also needs to be considered. Price   The price is the amount paid by the customer for a product. It is firmed by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. If other stores have the same product the prices may be fluctuated in the business. Place   Place represents the location where a product can be purchased. It is also known as the distribution channel. Any physical store as well as virtual stores can be included on the Internet. Promotion  -May be used by the marketer in the marketplace as represents all of the communications. Promotion has four distinct elements: advertising, public relations, idle talk and point of sale. When promotion uses the four principal elements jointly, which is common in film promotion, a certain amount of crossover occurs. Case Overview (Block Marketing Strategy) Johnson Johnsons well-executed competitive intelligence (CI) strategy and following marketing defensive block against Bristol-Myers during Tylenol Datril argument on the market is considered as a typical example of the CI effective use. Bristol-Myers has not executed any kind of counterintelligence strategy, as a result the company failed to notice the Johnson Johnsons competitive intelligence activities. Then James Burke, a President of Johnson Johnson Domestic Operations, called Chairman Richard Sellars and convinced him that emergency defense block marketing strategy should be executed. It was discussed to slice Tylenols price immediately to match Datrils contributions (Hoovers, 2008). Johnson Johnson announced dipping the retail price of Tylenol by 30% 2 weeks before. Johnson Johnson Strategies Product Strategy To improve the quality of your everyday life Products from our Consumer companies stand at the ready. We present products and information targeting baby care, oral care, nutritionals, pain relief, topical care, skin and hair care and much more. Within the Consumer business franchise they create a meaningful innovation in healthcare which relies on a research strategy equally entrenched in technology and consumer insights, in maintaining with our vision: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING. Marketing Strategy Sell skin care products for mothers the worlds over which are of trusted brands. Johnson and Johnson able to address all of the different segments within the market, because each segment is different in terms of its users and equipment, its products are helpful to all of the different segments. Brand Values- Vision Mission of Johnson and Johnson is that this is a global company, to provide scientifically sound is the fundamental objective high quality products and high standard of living. To provide a baby healthy life right from the start. Understanding mothers babys balanced emotional needs, so that every mother and baby can be a Johnsons mother or Johnsons baby. It also recognizes the weight of healthcare professionals. To enhance the position and facilitate the special connection between a mother and her baby product attributes. The following steps done: Given utmost importance to safety, comfort, and gentleness. It is clinically proven that Johnson and Johnson brand is a Seal of Mildness. Source : The Hindu Business Line, June 19,2009 Product Innovation Make products as per the needs of the customers. Customized baby oil as per Indian consumers requirements. As per Indian preference providing fragrances in soaps / powder etc. Pricing Promotional Pricing Strategy Advertising On parity with competition Johnson and Johnson tries to bring new products in a new market so that their marketing doesnt leave the race. For economic value determining the products or services. Creation of tiered offerings to drive growth and margin. Using price analytics to identify opportunities for policy and process change. Managing negotiations to avoid the price trap. SWOT Analysis Company Analysis The success of Johnson and Johnson in blocking the Bristol-Myers product Datrils penetration on the numbing market and extending its own brand reputation in the market can be attributed to the following factors: To develop effective defense strategy Johnson Johnson had a capability to learn its rivals plan and also planned well-positioned competitive intelligence program. Johnson Johnson management faced problems in decreasing the Tylenols prices however since in the course of the conflict the company lost millions in profits. However, on long run, this change made capture major market share and to turn into a biggest player on the market. As Johnson and Johnson could not anticipate so fast this was one of the reasons that Bristol Myers dismissed the Johnson and Johnsons warning as a Chart Image Source: http://www.dailyfinance.com/charts/johnson-and-johnson/jnj/nys/classic-charts Conclusion Every day, many people enjoy the products and benefits of Johnson and Johnson. The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. For this brand baby care market is growing at 8% per annum. Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place. Very strong franchise has been led amongst doctors and patients in the country by the consistent practices over the period of time. The cases like waiting 3 months for a heart surgery to use a newly introduced stent by Johnson and Johnson as this can be concluded that it is one of the most trustable brand and equity that the people are enjoying today in India. It can also be concluded by the above research that it helps in understanding the consumers, doctors and medical professionals about its products and its great importance in the market. JJ makes investments to educate and train doctors and nurses. These types of initiatives resulted in augmenting the brand image of Johnson and Johnson. I have also concluded for this brand that research and develop a brand through supply teams and partnership

Fuzzy Logic :: Essays Papers

Fuzzy Logic "So far as the laws of mathematics refer to reality, they are not certain. And so far as they are certain, they do not refer to reality." -Albert Einstein, Geometry and Experience â€Å"It’s funny how when we’re the recipients of pain we’re clear that it’s black and white. But when we’ve got something to gain there are shades of gray.† – Dr. Laura Schlessinger Fuzz adds extreme choices of black and white, between shades of gray. Claim ness is given with fuzz; it does not make us choose. Fuzzy logic is a superset of conventional (Boolean) logic that has been extended to handle the concept of partial truth -- truth values between "completely true" and "completely false". It is also reasoning with vague concepts. There is a new math behind fuzzy logic and it took many years to find it. With this logic there is a goal, the goal is to get computers to work out just the round off black and white concepts. The Fuzzy Theory- A branch of logic designed specifically for representing knowledge and human reasoning in such a way that it amenable to process by computers, Thus fuzzy theory is applicable to *experts systems knowledge of engineering and * artificial intelligence. The fuzzy theory is concerned with the stud of *sets and * predications of this kind. There emerge such concepts as fuzzy sets, fuzzy relationships, and fuzzy quantifiers.[1] â€Å"There are certain rules and theorems that the fundamental concepts of a binary systems which are known as Boolean algebra. The understanding of Boolean algebra is considered very vital because its applications directly lead to the techniques that are essential in designing efficient digital systems. Boolean algebra serves as the basis for moving form verbal descriptions of the functions of the desired digital device to an unambiguous mathematical description.†[2] We shouldn’t regard the fuzzy theory as a single theory, rather the process â€Å"justification† as a methodology to generalize any specific theory from a crisp (discrete) to a continuous (fuzzy) form. Thus recently researchers have also introduced "fuzzy calculus", "fuzzy differential equations", and so on. We us binary numbers to represent the mathematical and logical operations that circuits perform. These Binary numbers allow us to represent everything as two states.

Dog Day Afternoon :: movie film

In the movie, Dog Day Afternoon, there were many things that the police and the FBI did wrong. It seemed as if there was no manual to guide the police officers and the FBI through the hostage situation. Sonny and Sal never really thought about what they would do if they were to get caught. One of the first mistakes that officer Moretti made was when he called the bank to let Sonny know he was in there. I think that there never would have been a hostage situation if officer Moretti would have let Sonny and Sal think they were going to get away and grab them when they came out the bank. I never knew if someone in the bank hit an alarm or if the insurance man let the police know the bank was getting robbed. From the beginning, it seemed as if there was no clear picture of who was in charge. The police should have closed off the block farther away from the bank than they did. There was not any crowd control. When Moretti tried to talk to Sonny on the bullhorn, he really could not talk because the crowd was making a lot of noise. If Sonny and Sal had come out of the bank shooting, many people would have been hurt. I thought that when someone was robbing a bank, the FBI was the ones who were supposed to be in charge. Moretti never let the FBI agent lead the hostage negotiations until late in the movie. When the FBI arrived, they should have taken over the hostage situation as soon as possible. Another thing that I noticed about the movie was that the police officers were running around everywhere. Without any command, they were trying to get through the back door and it caused Sonny to fire a shot. Whenever Sonny walked out of the bank they were pointing their guns at him while Moretti was telling them to get back and put the guns down. There were never any hostage negotiators at the scene. Moretti did all of the negotiations. The FBI agent did not really negotiate anything. The FBI agent and Moretti did the number one thing that should not be done during a hostage negotiation; they both met with sonny face to face on numerous occasions to try to negotiate with him. You are never supposed to meet with someone when you are negotiating face to face.

Reflective Assignment Essay

This essay is a reflective account on my experience within the introductory period of my practice when caring for a patient. The essay will give the definition of reflection. This reflective essay will help me demonstrate how my experience in practice has helped me achieve one of the learning outcomes in my learning plan, (appendix 1). Driscoll (2000) will be used as a reflective model. The essay will explore what (description of events) so what (analysis) and now what (action plan). This essay is going to reflect on the importance of good communication with patients. Names in this essay have been changed, to respect the confidentiality of the patient and other healthcare professionals (NMC 2008). Reflection is ‘reviewing experience from practice so that it may be described, analysed, evaluated and consequently used to inform and change future practice’ (Bulman and Schutz, 2008: page 6). I was placed in an acute admissions ward at a Mental hospital. The ward is an admission ward for assessment and it admits all patients between 16-65 years for psychiatric treatment. What happened was one morning in this ward a male patient, Joe was brought in by the police, detained under Section 2 of the Mental Health Act 1983. I was assigned to admit the patient; NMC 2010a states that it is a requirement of nurses to have up-to-date and accurate records of patients. When my mentor Sarah, asked me to admit the patient, I agreed to do the admission process even though I felt I was not confident to do it, I had only observed Sarah admit a patient once. I felt I would be deemed incompetent if I turned down the opportunity to admit this patient even though I was not really confident in doing so I did not want to allow anything to work against me on this placement. I went to Joe and attempted to inform him that I was to take him through the admission process as well as to check his baseline observations. He looked at me and as if taking no notice of what I had just said started talking about how his wife betrayed him, he went on and on talking about his wife. I repeated myself but he kept on talking about his wife. In my head I thought he was just being difficult and it was time for me to check the observations of other patients. I repeated myself again telling him what I intended to do and this time Joe jumped from his sit and came very close to my face. Whilst standing very close to my personal space he shouted loudly saying â€Å"I am not going to talk to you monkeys until I speak with my GP and my Lawyer†, he then pushed me to the side and he walked off. In a state of shock I went back to Sarah and explained everything that had happened. This incident left me feeling confused and incompetent; I blamed myself for failing to perform what appeared like a simple task that my mentor had asked of me. Sarah sat down with me and explained to me that the patient was well known having been admitted on the ward several times before and is familiar to most of the staff. She thought Joe was behaving in such a way because I was new to him and also the fear of just being in a hospital away from his family contributed to his presentation. According to Chapman and Kimberly B. (2009) most patients experience the stress of being hospitalized and good communication has been identified as one of the tactics which will relieve them. Sarah took me with her to Joe, she wanted me to observe how closely she communicated with him and made him to relax. When we approached him he pointed at me and asked, ‘who is she? ’ Sarah introduced me to Joe then she asked him to come to a separate room with us. Surprisingly to me Joe did not refuse, Sarah spoke with him in an assertive but calm manner, she stated to him the importance of having his physical observations checked, this was to ensure that Joe understood the procedure for him to be able to give us his consent (NMC 2008). Joe was very co-operative and the admission process went on smoothly. I made sure I documented the procedures clearly. The second stage of Driscoll (2002) is the analysis of the events. Looking back at the way I had communicated with Joe and realized that might have contributed to the way he reacted. According to Sheldon (2004) ‘communication in nursing is a sharing of health-related information between a patient and a nurse, with both participants as sources and receivers’. Sully and Dallas (2010) also points out that communication is not just one way, it is a two way process. I realised that my communication with Joe was just one way. He was saying something to me, instead of listening I was telling him something and vice versa. No one was receiving information we were both encoding words that were not being decoded by any one. Sully and Dallas (2010) highlight how communication has need for a sender, a messenger, a receiver and a channel. When Joe asked Sarah, who I was, I realised that I had not introduced myself to him; this could be one of the reasons why he did not want to cooperate. Delvaux et al. 2004 states that to promote patient satisfaction ensure that the patient understands who you are and your specific role. Also Joe might have not understood me because when l said I wanted to check his physical observations he looked puzzled, he might not have known what an admission is nor what physical are. It was important for me to establish mutual understanding; this would have improved the outcome and help reduce his stress, (Fellowes et al 2004) From this experience l learnt that listening is an important skill to have in communication. Joe perhaps became angry about not being listened to, he did not feel valued. I realised that I should have listened to him and shown him some empathy. According to Rogers (1967) ‘empathy is the ability to feel a continuing desire to understand the client’s feelings and communications as they seem to him at the moment’. Roger (1967) also highlights that communication occurs when we listen with understanding. Just listening and trying to understand what Joe was saying could have helped me establish a therapeutic understanding with him. When Sarah was communicating with Joe she showed she was not only listening but also empathizing with him. When he mentioned about his wife betraying him Sarah was nodding her head to show she understood what he was saying. Words and language that we use sometimes only play a small part in passing on any message compared to body language, facial expressions and gestures. These will have an impact on the total sum of communication. (Hargie and Dickson 2004). Thirds stage of Driscoll is the Now what, which is my action plan, Since effective communication is extensively regarded as a key determinant of patient satisfaction, compliance and recovery it is important for me to have the suitable communication skills and to be adequately confident to use them in my clinical practice. From now when I am a student to the time I qualify my responsibility lies in improving my knowledge and skills on good communication and to be a good role model to others. Communication is a skill that I have to learn and it requires me to continually improve. In order for me to improve on my communication skills when I get back to my placement I need to have the commitment to listen more to what the patients are saying and to understand them fully. I also need to show them that I am listening and understanding them I must communicate this understanding to the patient. (Sully and Dallas, 2010). In my learning plan I stated that in order to improve my communication skills I must learn from my mentor and other health care professional as well as to research by reading more on communication. This incident has taught me that I can never say because I have been reading and learning from my mentor my communication skills are perfect. I am still learning on communication, it’s an ongoing process so I will still need to use my learning plan as well as all the information I have learnt from this incident as my primary plan. If my communication skills are well developed I will be able to manage situations now as a student as well as in the future when I qualify. Being able to manage situations can provide greater job satisfaction and it also reduces stress. (Dougherty, L. and Lister, S. 2011) In conclusion my experience taught me that communication is not just about talking, it involves, listening, looking and understanding what’s being said. Good communication builds confidence and understanding between nurse and patients and works well in improving their relationship. Communication is the basis of the relationship between the nurse and other members of the multi disciplinary team. If ever I get another opportunity to admit a patient I will start off by introducing myself and make sure that the patient understands what I am saying by giving him the opportunity to ask questions. I also learnt that if I am not confident in doing something I should talk to my mentor or any senior member of staff present and be sure on how to proceed with the allocated task. What I liked is on the same day another patient came and I was asked to do admit another patient again and I managed to do it confidently and the patient was very co operative.

The Impact of Globalization and the Internet Presents Real

The topic of globalization has become a hotly contested debate over the past two decades. Indeed, the increased integration of international economies have led to costs to some and benefits to others. These costs and benefits are a result of three effects of globalization, that is, expanded markets, cheaper resources or a combination of the two. Firstly, from the business perspective, one effect of globalization is that of expanded markets. This means that a business that had previously only sold its goods domestically can start selling products to other countries and this can increase their profit potential.Secondly, another consequence of bilateral trade agreements is the access to cheaper resources. Until the start of the 1990's, the People's Republic of China was largely closed off to the rest of the world. Many companies in the United States produced their goods either domestically or in areas with slightly less expensive labor. When China opened its market to the rest of the wo rld, however, American companies were able to take advantage of the far cheaper labor.This is known as outsourcing. Cheaper labor contributes to cheaper costs, which in turn contributes to larger profits. Sometimes, but not always, this may also mean cheaper products and services. Finally, International development, as a consequence of globalization, arises out of a combination of both expanded markets as well as cheaper resources. A prime example of this is India. Before the late 90s, the information technology sector in India was largely in its infancy stage.However, coupled with an educated yet inexpensive workforce, foreign companies were able to start subsidiaries of high tech activities in cities like Bangalore. This technological know-how spread to local firms, who in turn grew as a result of expanded markets both in India as well as the rest of the world. More and more organizations are getting hooked into the Internet. They use the Internet to promote and sell their product s and services, provide customer support, deliver training, and share corporate information with clients, employees, and customers.Businesses have found that the Internet is a powerful tool to help keep their employees and customers connected. In Vietnam, many organizations know to take advantages of globalization and internet to manage their operations. However, to survive in a competitive environment, they must understand in depth the strategic planning with the support of two above factors. Strategic planning is an organization’s process of defining its strategy , or direction, and making decision on allocating its resources to pursue this strategy.In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: 1. â€Å"What do we do? † 2. â€Å"For whom do we do it? † 3. â€Å"How do we excel? † With the aid of Internet, firms can use high technology to access the external situation analysis, supplier markets and labor markets. In addition, they can easily find the database of competitors on the internet to design the attractive policy and prices for their own companies.References list: Wheelen, T. L. , & Hunger, J. D. (2012). Concepts in strategic management and business policy (13th ed. ). Upper Saddle River, NJ: Prentice Hall. Myatt, M. (2011). The impact of globalization on business. Retrieved from: http://www. n2growth. com/blog/the-impact-of-globalization-on-business/ Green , J. (2011). How Does Globalization Affect an Organization's Business Approach? Retrieved from: http://smallbusiness. chron. com/globalization-affect-organizations-business-approach-20077. html

'He treated only one subject - himself.' How applicable is this to the Essay

'He treated only one subject - himself.' How applicable is this to the work of Wordsworth - Essay Example Considered one of William Wordsworth's most important poems, The Prelude occupied the poet throughout his life. Wordsworth revised the poem intermittently but he did not publish it during his lifetime. The Prelude is autobiographical and essential to understand Wordsworth' life and poetry. The Prelude's fourteen books collect Wordsworth's meditations on his life, his poetic vocation and its evolution, and some historic critics claim it contains the poet's thoughts on his contemporary political context, such as his views on the French Revolution. However can we really insist that Wordsworth only wrote about himself And if we do, could we argue that other talented poets or authors have not done the same Wordsworth portrayed himself as a gifted man as he could dedicate himself to his poetry. In that sense we find that freedom in his work as he freely talks about all the subjects that he believed were crucial at that time. We would be wrong to see The Prelude as a one subject poem: the a uthor. It is mainly an epic debate of the themes of man and nature, a meditation of the mind. We can note, even from the titles of the fourteen books, -"Childhood and school-time", "Residence at Cambridge", "Summer Vacation", "Cambridge and the Alps", "Residence in London", "Residence in France", that this long poem is purely autobiographical. It would be a mistake. Using himself as a character, applying a personification, is only the method which Wordsworth chose to explore the themes of man and nature, and depict the "life of a nineteenth century man" Wordsworth is also referring to his own evolution, recognizing he has lost his childhood's imagination and replaced it with the wisdom that comes with age. The narrator is the poet himself and the subject of the poem is the poet. However, this is a timeless theme, the loss of innocence, the passage from childhood to being adult. This newfound wisdom allows him to see the "still, sad music of humanity" because he can achieve a more meaningful and realistic understanding of nature. This poem brings together two of what were Wordsworth's most profound concerns: nature and the self. Furthermore, Wordsworth needs to depict himself in his poems as he's presenting complex notions which can only be argued by living experiences. In "Tintern Abbey" Wordsworth wrote "the picture of the mind revives again" presenting one of his most important ideas: the memory is the instrument of the associative or transformative power. He sees a landscape through his mental picture of the same landscape, but five years earlier. How would it be possible to develop such a theory if he had not experienced it himself And what better means of persuading the reader of the true nature of this theory than depicting a personal experience - therefore personifying himself - which can bind every human being For Wordsworth, poetry was more than just a form of creative expression. He regarded it as a learning tool he could use to educate his readers on significance of history. Wordsworth believed that history not only shaped the world in which man lived, but also mankind itself. Wordsworth did not allow the repetition of history's mistakes to turn him into a jaded cynic. He productively used what he had seen, experienced and red and transformed it into poetry which was not only eloquent, but educational. With "The Prelude," he was speaking directly to his readers, in

Ethical Communication in a Workplace Essay Example | Topics and Well Written Essays - 1000 words

Ethical Communication in a Workplace - Essay Example For this reason, it is important to discuss how the Spiritual Exercises and reflection can be helpful to lead in an ethical workplace, including the possibility of organizational change. The article of Moberg and Calkins on â€Å"Reflection in business ethics: Insights from St. Ignatius’ Spiritual Exercises† provides us the essential contribution to discern the truth and express a good life in business or in a workplace. It is therefore important to know more about what reflection is capable of providing the workplace. Reflection is vital to the achievement of success in the organization and this is one important implication that Moberg and Calkins want to inculcate to their audience. St. Ignatius is so acquainted with the idea that Spiritual Exercises require in depth reflection of things around us, prior to doing the necessary moves that are heading to the moral truth. This idea, no matter how someone might view it outmoded, is still applicable in present time, partic ularly in the business world and the workplace. After all, enough evidence and argument suggest that the structure of reflection is a significant tool in business ethics (Moberg and Calkins 258). ... In the workplace, for instance, people’s emotion may affect how everyone deals with each other on a day-to-day basis. This at some point is most probably the common reason of conflict and poor decision-making along the way, leading further to poor business structure or failure of implementation of the ethical standards in the workplace. However, as stated in the article, anger, depression, and feelings about unfamiliar objects are potentially transformed through reflection (Moberg and Calkins 259). Furthermore, Moberg and Calkins point out that reflection is capable of playing its role in the identification of effective means of accomplishing desired objectives. This therefore means that reflection can actually help in the decision-making process, allowing the entire organization to follow on an ethical standard that is free from the influence of conflicting views, ideas or other related matters. If the organization has clear goal to follow, there is enough opportunity that th e entire team will have the chance to understand what direction to take. In this case, it is evident based on the arguments of Moberg and Calkins that employing Spiritual Exercises and reflection will pave a way for doing what is essentially appropriate or right. At some point, it is clear that when one has to employ this, the achievement of vision will become possible, which is to be the guiding principle or path to take in order to achieve something remarkable or of significant value in the entire organization and specifically in the workplace. Therefore, by employing St. Ignatius’ Spiritual Exercises and reflection, it is possible to go for entire organizational change. A deeper reflection of things and implementation of Spiritual Exercises are things that work from within, but their